brands blog by MIDiA Research

Blog: brands

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

Fortnite

brands

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that...

min read

Marketers, don't miss out on GTA 6

Rhys Elliott

31 Jul 2024

gta

grand theft auto

brands

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how...

min read

Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Tim Mulligan

28 Sep 2017

Amazon

AMC

BBC

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from...

min read

Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

advertising

brands

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its...

min read