Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

Last week GameStop announced the closure of 150 stores. This action is part of a wider strategy implemented by the company over the last few years. GameStop is focusing on improving per store performance...