brand loyalty blog by MIDiA Research

Blog: brand loyalty

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

brand agnostic

brand loyalty

Marketing

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

min read

Quick Take: Zynga Swings To Profit in Q2

Karol Severin

3 Aug 2017

brand loyalty

forever franchise

Games

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

min read

Quick Take: What’s Next For Brick And Mortar Game Retailers

Karol Severin

30 Mar 2017

brand loyalty

brick and mortar game retailers

game retailers

Last week GameStop announced the closure of 150 stores. This action is part of a wider strategy implemented by the company over the last few years. GameStop is focusing on improving per store performance...

min read