Blog: brand awareness

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

game ads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

min read

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

min read