Blog: billboard

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How the DNA of a hit changed in the last five years

Olivia Jones

14 Mar 2025

Cultural trends

Music

Music streaming

Almost five years ago, MIDiA published “How the DNA of a hit has changed over 20 years” , examining structural differences between the Billboard Top 10 tracks of July 2000 and July 2020. This gave...

min read

Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

Taylor Swift

Community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

min read