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Blog: BARB

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Cover image for ‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1
Blog post by Alistair Taylor
9 Jan 2020
audience viewership
average age
BARB
2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....
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