Blog: Awareness

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audience agency and the value of social media: the rise of the “digitine”

Hanna Kahlert

15 May 2024

digitine

TikTok

influencer

“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow,...

min read

Kingdom: Global Events Correlate with Show Awareness

Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner...

min read

Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

min read