Audio blog by MIDiA Research

Blog: Audio - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Spotify’s presidential size loss reveals key aspect of the audio market

Cover image for Spotify’s presidential size loss reveals key aspect of the audio market

Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that...

min read

Podcasts’ music opportunity both serves audio creators and inspires listeners

Cover image for Podcasts’ music opportunity both serves audio creators and inspires listeners

Annie Langston

21 Apr 2022

exclusive content

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated...

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Podcast subscriptions are a key territory for the audio market

Cover image for Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings,...

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SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to...

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YouTube could create a video and audio relationship to compete with music streaming platforms

Cover image for YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated...

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Podcast industry tackles underrepresentation, but will every voice be heard?

Cover image for Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

underrepresentation

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Cover image for The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

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Spotify’s Car Thing has radio listening in its sights

Cover image for Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

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The podcast push that mainstream audiences never asked for

Cover image for The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

spotify podcasts

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

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Why Spotify cannot afford to make it three out of three with podcasts

Cover image for Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs...

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Just What Is a Podcast, Anyway?

Cover image for Just What Is a Podcast, Anyway?

Mark Mulligan

17 Jan 2020

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think...

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Hanna Kahlert

18 Sep 2019

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and...

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled...

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The Relentless Rise of YouTube

Tim Mulligan

27 Jul 2017

emerging markets

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due...

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Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming Video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers...

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Quick Take: Soundcloud Go Take 2

Mark Mulligan

1 Mar 2017

Music Subscriptions

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have...

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Amazon & Netflix Go To The Oscars

Tim Mulligan

27 Feb 2017

Yesterday’s 89th Academy Awards made history. For the first time, streaming services were critically recognized by the Academy Of Motion Pictures and Sciences with Netflix and Amazon, the two largest...

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Why Sling TV’s Move Into Cloud DVR Takes SVOD One Step Closer To Supplanting Non-streaming Pay TV

Tim Mulligan

17 Feb 2017

Sling TV’s recently announced that it would be expanding its cloud DVR trial to its subscriber base who access the service through Amazon Fire TV and Android devices. This will be closely followed by...

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The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime Video

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription...

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SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

artist subscriptions

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics,...

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