Audio blog by MIDiA Research

Blog: Audio - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Ghost podcasts are haunting your social feed — what to know about the new ad format

Cover image for Ghost podcasts are haunting your social feed — what to know about the new ad format

Rutger Rosenborg

17 Jan 2024

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather...

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Podcasts have a recommendation problem

Cover image for Podcasts have a recommendation problem

Rutger Rosenborg

10 Jan 2024

Podcasts do not go viral. A video clip of an out-of-touch tech billionaire stoking controversy might make the rounds on social media, but podcasts themselves — at least since the Serial phenomenon —...

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Audiobooks enter their streaming era, but will it pay off?

Cover image for Audiobooks enter their streaming era, but will it pay off?

Rutger Rosenborg

3 Jan 2024

Most people agree that streaming saved the recorded music industry, but that only happened because demonetised digital consumption helped bring it to the brink of death in the first place. The internet...

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Will 2024 be the year of podcast unbundling?

Cover image for Will 2024 be the year of podcast unbundling?

Rutger Rosenborg

21 Dec 2023

spotify podcasts

Before Spotify, YouTube, and Netflix disrupted music and video, bundled consumption helped drive profitability. From albums to TV networks, consumer preferences were largely dictated by the bundle, allowing...

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Podcasts are following in the footsteps of TV and film…. should they?

Cover image for Podcasts are following in the footsteps of TV and film…. should they?

Rutger Rosenborg

14 Dec 2023

Spotify’s 17 percent workforce reduction was one of the biggest headlines in music, audio, and tech last week. Those layoffs coincided with the cancelation of some of the most critically-acclaimed podcasts...

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Spotify versus Apple Podcasts: The podcast analytics race has begun

Cover image for Spotify versus Apple Podcasts: The podcast analytics race has begun

Annie Langston

18 Oct 2023

First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of...

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Tech’s failure to crack live audio could be radio’s opportunity

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Annie Langston

9 Oct 2023

Another live audio app bites the dust. A year after its launch, Amazon Amp is shutting down, being buried alongside Spotify Live and Clubhouse (at least in its original form). While Amp recruited major...

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Goodbye Google Podcasts: What’s next for YouTube Music?

Cover image for Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy...

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Spotify’s audiobooks move is another brick in the audio wall

Cover image for Spotify’s audiobooks move is another brick in the audio wall

Mark Mulligan

4 Oct 2023

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the...

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How the creator allegations against Kast Media expose an outdated podcast metric

Cover image for How the creator allegations against Kast Media expose an outdated podcast metric

Annie Langston

28 Sep 2023

Podcast creator deals are due for a major wake up call. Podcast advertising is a cornerstone of the industry, as it largely funds minimum guarantees for creators. Minimum guarantees are a set amount of...

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Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s...

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How Clubhouse missed its Twitter, erm X, Spaces opportunity

Cover image for How Clubhouse missed its Twitter, erm X, Spaces opportunity

Annie Langston

13 Sep 2023

The gone and (almost) forgotten live audio app Clubhouse is trying for a revival. Clubhouse kicked off during the Covid-19 lockdowns, closing 2021 with a $4 billion valuation and inspiring major platforms,...

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How Apple Podcasts is helping spur a new era of podcast analytics

Cover image for How Apple Podcasts is helping spur a new era of podcast analytics

Annie Langston

30 Aug 2023

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics,...

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Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Cover image for Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Annie Langston

16 Aug 2023

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In...

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Bauer and Audible: Radio and podcasts CAN work together

Cover image for Bauer and Audible: Radio and podcasts CAN work together

Annie Langston

9 Aug 2023

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership...

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Spotify’s Q2 podcast financials: Things may get worse before they get better

Cover image for Spotify’s Q2 podcast financials: Things may get worse before they get better

Annie Langston

2 Aug 2023

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million),...

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BBC Radio 1’s Giant DJ Hunt shows what radio does right

Cover image for BBC Radio 1’s Giant DJ Hunt shows what radio does right

Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger...

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Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists...

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We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Cover image for We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio...

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Stitcher’s app closure asks – who will build the premium podcast experience?

Cover image for Stitcher’s app closure asks – who will build the premium podcast experience?

Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for...

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Showing 41 to 60 of 143 results.