Audio blog by MIDiA Research

Blog: Audio

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

How the creator allegations against Kast Media expose an outdated podcast metric

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Blog post by Annie Langston

28 Sep 2023

Podcast creator deals are due for a major wake up call. Podcast advertising is a cornerstone of the industry, as it largely funds minimum guarantees for creators. Minimum guarantees are a set amount of...

Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

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Blog post by Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s...

How Clubhouse missed its Twitter, erm X, Spaces opportunity

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Blog post by Annie Langston

13 Sep 2023

The gone and (almost) forgotten live audio app Clubhouse is trying for a revival. Clubhouse kicked off during the Covid-19 lockdowns, closing 2021 with a $4 billion valuation and inspiring major platforms,...

How Apple Podcasts is helping spur a new era of podcast analytics

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Blog post by Annie Langston

30 Aug 2023

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics,...

Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

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Blog post by Annie Langston

16 Aug 2023

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In...

Bauer and Audible: Radio and podcasts CAN work together

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Blog post by Annie Langston

9 Aug 2023

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership...

Spotify’s Q2 podcast financials: Things may get worse before they get better

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Blog post by Annie Langston

2 Aug 2023

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million),...

BBC Radio 1’s Giant DJ Hunt shows what radio does right

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Blog post by Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger...

Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Blog post by Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists...

We asked, you answered: Will Spotify renew Joe Rogan’s contract?

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Blog post by Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio...

Stitcher’s app closure asks – who will build the premium podcast experience?

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Blog post by Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for...

AI voice generation is a huge opportunity for podcasting — and a big risk

Cover image for AI voice generation is a huge opportunity for podcasting — and a big risk

Blog post by Annie Langston

28 Jun 2023

artificial intelligence

Artificial intelligence is revolutionising entertainment, including podcasts. Perhaps the most contentious part of this revolution is AI voice generation, which is stoking legitimate fears from creators...

How Meghan’s Spotify departure signifies the platform’s strategic shift

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Blog post by Annie Langston

21 Jun 2023

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast...

How Apple’s podcast updates edge out the competition

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Blog post by Annie Langston

14 Jun 2023

As the podcast investment boom slows down, it is time for platforms to shift their focus to innovation — both in the listener experience and the format as a whole. Currently, Apple Podcasts is the third...

As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Cover image for As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Blog post by Annie Langston

7 Jun 2023

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios....

BBC signals radio’s shift to the podcast market

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Blog post by Annie Langston

31 May 2023

The BBC has traditionally stuck to public programming for its radio arm. However, BBC Radio is now shifting some of its programming to BBC Studios, meaning it can now be offered for global distribution...

The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Cover image for The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Blog post by Annie Langston

24 May 2023

The New York Times

Last week, The New York Times (NYT) debuted their official audio app, NYT Audio . NYT produces many popular podcasts, including The Daily and This American Life , utilising multiple streaming platforms...

YouTube’s podcast push raises the question: what actually is a podcast?

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Blog post by Annie Langston

18 May 2023

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

How gamers are levelling up the podcast market

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Blog post by Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

Spotify podcast earnings: Moving beyond the investment phase

Cover image for Spotify podcast earnings: Moving beyond the investment phase

Blog post by Annie Langston

3 May 2023

Spotify’s Q1 2023 earnings revealed its growing userbase — now at 515 million monthly active users (MAUs) — and some key insights into its podcast vertical. First quarter revenue fell short of expectations,...

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