Audience Insight blog by MIDiA Research

Blog: Audience Insight - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Cover image for Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Tim Mulligan

1 Sep 2021

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel...

min read

Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

min read

The D2C challenge of engaging the silver streamers

Cover image for The D2C challenge of engaging the silver streamers

Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

min read

Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Cover image for Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Kriss Thakrar

17 Aug 2021

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates...

min read

Spotify and music listening 10 years from now

Cover image for Spotify and music listening 10 years from now

Mark Mulligan

23 Jul 2021

music listening

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within...

min read

Why music underpins the culture of our ‘new normal’

Cover image for Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

min read

Euro 2020 – a pandemic-driven standout success

Cover image for Euro 2020 – a pandemic-driven standout success

Hanna Kahlert

15 Jul 2021

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

min read

Is 2021 the start of the great content reset?

Cover image for Is 2021 the start of the great content reset?

Hanna Kahlert

8 Jul 2021

Media and Marketing

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

min read

Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Cover image for Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Srishti Das

6 Jul 2021

emerging markets

Music Streaming

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature...

min read

Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

min read

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for...

min read

The crowd still matters for live sports broadcasting

Cover image for The crowd still matters for live sports broadcasting

Tim Mulligan

17 Jun 2021

sports broadcast

UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th,...

min read

Why video streaming needs to stop fighting the last consumer war

Cover image for Why video streaming needs to stop fighting the last consumer war

Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their...

min read

Music and podcasts are competing for the same time

Cover image for Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

min read

Why we could see Epic Games gradually turn Fall Guys into free to play?

Cover image for Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid...

min read

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Cover image for Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

min read

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Cover image for Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone...

min read

The rise of the silver streamer

Cover image for The rise of the silver streamer

Tim Mulligan

11 May 2021

Silver Streamer

video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and...

min read

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Cover image for Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some...

min read

Super League feels the cost of forgetting fans

Cover image for Super League feels the cost of forgetting fans

Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA...

min read

‹
1
2
3
4
5
6
7
8
9
›

Showing 121 to 140 of 168 results.