Audience Insight blog by MIDiA Research

Blog: Audience Insight - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How streaming is redefining what makes a global hit

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Tim Mulligan

15 Feb 2022

International Hit 2.0

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

min read

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Cover image for Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music Streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

min read

Climate crisis awareness is entwined with entertainment behaviour

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Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

min read

Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

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Tim Mulligan

18 Jan 2022

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated...

min read

How relevant are awards in the age of Spotify Wrapped?

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Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period...

min read

Gamer penetration: Two findings from end-of-year health check

Cover image for Gamer penetration: Two findings from end-of-year health check

Karol Severin

16 Dec 2021

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge...

min read

Web 3.0 will be social-first

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Hanna Kahlert

6 Dec 2021

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

min read

MIDiA Consulting looks forward to 2022

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Keith Jopling

2 Dec 2021

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

min read

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

min read

Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential

Karol Severin

11 Nov 2021

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most...

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Why HBO Max needs to invest in the new global hit model

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Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

min read

The key winners and losers of the Covid-bounce effect in games

Cover image for The key winners and losers of the Covid-bounce effect in games

Karol Severin

14 Oct 2021

games engagement

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates...

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Squid Game versus Bond: how streaming is redefining mainstream success

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Tim Mulligan

12 Oct 2021

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...

min read

Why games-related video warrants a specific category on mainstream video services

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Karol Severin

8 Oct 2021

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

min read

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Cover image for Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Karol Severin

30 Sep 2021

covid-19 impact

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed, with...

min read

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

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Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

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Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

min read

Why digital fandom has outgrown the Emmys

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Tim Mulligan

22 Sep 2021

Digital Survivalism

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was...

min read

Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Cover image for Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Tim Mulligan

14 Sep 2021

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to...

min read

Government intervention in digital entertainment and social media is now a reality

Cover image for Government intervention in digital entertainment and social media is now a reality

Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

min read

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Showing 101 to 120 of 168 results.