Blog: Audience Insight - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI accelerationism spells the end of digital entertainment’s golden era

Hanna Kahlert

1 Mar 2023

Media and Marketing Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video are trying to fix .

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Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements Xbox gamer behavior

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing Audience Insight Netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an addit...

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At the Grammys and Super Bowl, the last hurrah of the mainstream era

Tatiana Cirisano

14 Feb 2023

music industry Record labels Music creators

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait is almost over”, Apple Music’s Ebro Darden teased in promotions leading up to the big night, an...

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Why the paid sharing push by Netflix is a sign of weakness

Tim Mulligan

27 Jan 2023

Streaming Netflix paid sharing

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022 was a tough year, with a bumpy start but a brighter finish.

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Match point – Tennis faces its generational pivot through Netflix

Tim Mulligan

19 Jan 2023

Break Point tennis Drive to Survive

The recent success of the FIFA 2022 World Cup , despite the unwillingness of the organising body to update itsbrand identity,sent out mixed messages to sports rightsholders. On the one hand, business can continue as usual if one runs a unique branded tournament with thick-skinned partners.

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What ChatGPT can do for independent music

Tatiana Cirisano

21 Dec 2022

music industry independent music Independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music creation, it is worth considering how it could also assist early-stage artists with marketing an...

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Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Annie Langston

14 Dec 2022

Podcasts Spotify Apple

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting strategies.

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Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

metaverse SVOD Services Social video

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s ‘Oasis’ that it competes, and wins, when pitted against conventional reality.

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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Hanna Kahlert

8 Dec 2022

piracy P2P download Streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides ...

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Join our MIDiA Community - Your opinion can shape the future of your industry

Srishti Das

21 Nov 2022

MIDiA Community Music Audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step to collect more insights directly from you through our community.

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Tim Mulligan

17 Nov 2022

MLS Season Pass MLS Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports into their streaming video propositions.

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Artists – take our survey and get a free MIDiA report

Mark Mulligan

15 Nov 2022

Artists Independent artists Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up with their hopes for the coming year.

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Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

Social media social platform mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only i...

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Artists and managers: Help shape the future of artist services

Kriss Thakrar

7 Nov 2022

Independent artists Artists direct Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed by the demands of the modern music industry.

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How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

DAZN UWCL EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League (UWCL) broadcast coverage.

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Podcast creators: Your chance to help shape the future of streaming services

Annie Langston

26 Oct 2022

survey Podcasts Streaming

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention recession and help fuel the creator economy, podcast creators are navigating uncharted territory.

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House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

spoiler latency video tv shows

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

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A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Netflix Q3 2022 emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted ...

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Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Tim Mulligan

4 Oct 2022

Formula One F1 Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and Sky Deutschland Germany, Austria, and Switzerland.

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