Audience Insight blog by MIDiA Research

Blog: Audience Insight

Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Blog post by Tim Mulligan

18 Jan 2022

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated...

How relevant are awards in the age of Spotify Wrapped?

Blog post by Keith Jopling

12 Jan 2022

streaming

netflix

Spotify

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period...

Gamer penetration: Two findings from end-of-year health check

Blog post by Karol Severin

16 Dec 2021

gamers

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge...

Web 3.0 will be social-first

Blog post by Hanna Kahlert

6 Dec 2021

web 3.0

social medi

social

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

MIDiA Consulting looks forward to 2022

Blog post by Keith Jopling

2 Dec 2021

streaming

Strategy

Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Blog post by Hanna Kahlert

24 Nov 2021

Spotify

netflix

Fortnite

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

Reality check: NFTs are still niche, but they do have mainstream potential

Blog post by Karol Severin

11 Nov 2021

NFT

Games

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most...

Why HBO Max needs to invest in the new global hit model

Blog post by Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

The key winners and losers of the Covid-bounce effect in games

Blog post by Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates...

Squid Game versus Bond: how streaming is redefining mainstream success

Blog post by Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Blog post by Karol Severin

30 Sep 2021

covid-19 impact

covid bounce

games industry

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed, with...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

Fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Why digital fandom has outgrown the Emmys

Blog post by Tim Mulligan

22 Sep 2021

Emmys

Digital Survivalism

Media Fusion

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was...

Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Blog post by Tim Mulligan

14 Sep 2021

Ronaldo

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to...

Government intervention in digital entertainment and social media is now a reality

Blog post by Hanna Kahlert

9 Sep 2021

social media

regulations

Media

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Blog post by Tim Mulligan

1 Sep 2021

AVOD

Real Madrid TV

roku

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel...

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

The D2C challenge of engaging the silver streamers

Blog post by Tim Mulligan

26 Aug 2021

SVOD

Video

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

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