Audience Insight blog by MIDiA Research

Blog: Audience Insight

Why film has the creative full stop advantage

Blog post by Tim Mulligan

27 Jul 2022

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming....

Spotify is courting gen Z, but is it enough?

Blog post by Tatiana Cirisano

13 Jul 2022

music streaming

Spotify

Fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

Why Top Gun: Maverick defines peak film in the streaming era

Blog post by Tim Mulligan

12 Jul 2022

Paramount+

Paramount

Top Gun

The film industry could be forgiven for thinking that the COVID induced disruption of the previous two years could be written off as an aberration in the long-term dominance of the live theatrical view...

The average gamer plays more than one hour per day, as time spent takes centre stage

Blog post by Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

The Kate Bush resurgence shows that music consumption has no time stamp

Blog post by Keith Jopling

13 Jun 2022

Strategy

Spotify

streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

O’Brien purchase targets millennials, but what about the rest?

Blog post by Annie Langston

9 Jun 2022

SiriusXM

Radio

gen z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Blog post by Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Blog post by Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

Why the attention and macro economy lights are flashing for subscription video

Blog post by Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

Why increased competition and the cost-of-living crisis add up to a new Netflix

Blog post by Tim Mulligan

17 May 2022

Online video

Video

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

The creator economy goes beyond UGC

Blog post by Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

Why 2022 will finally see the emergence of the streaming TV era

Blog post by Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

Digital inflation and the looming video subscriber crunch

Blog post by Tim Mulligan

19 Apr 2022

Inflation

subscriber retention

Video

2022 is proving to be a challenging time for video subscription services. With the D2C big bang moment now in its third year, the initial wave of subscriber adoption is giving way to the challenge of sustainability....

The Oscars finally returns to relevance

Blog post by Tim Mulligan

29 Mar 2022

Oscars

CODA

Apple

On Sunday night, the 94thAcademy Awards (commonly known as the Oscars after its iconic award statuette) made a streaming service piece of content officially the most acclaimed film in the world. Apple...

Podcast industry tackles underrepresentation, but will every voice be heard?

Blog post by Annie Langston

25 Mar 2022

Podcasts

underrepresentation

diversity

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

Elden Ring’s early success shows that traditional gaming experiences are still relevant

Blog post by Perry Gresham

24 Mar 2022

gaming

niche is the new mainstream

elden ring

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...

Music creators – we want your insight!

Blog post by Mark Mulligan

22 Feb 2022

Music

Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable...

How streaming is redefining what makes a global hit

Blog post by Tim Mulligan

15 Feb 2022

International Hit 2.0

Squid Game

netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Blog post by Keith Jopling

8 Feb 2022

music streaming

Content Creators

creator tools

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

Climate crisis awareness is entwined with entertainment behaviour

Blog post by Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

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