Blog: Audience Insight - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Audiobooks’ Latin explosion — a new front in the streaming wars?

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Rutger Rosenborg

2 Feb 2024

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

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More games will need to grow time spent in 2024 – what type of research can help do it?

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Karol Severin

18 Dec 2023

While the new year is usually a time for hope and new beginnings, 2024 may not necessarily be smoother sailing for the global games industry than 2023. Yes, companies have experienced reduced operational...

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Squid Game: The Challenge - successfully spinning new content from existing IP

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Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

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Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

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Why measuring video attention requires nuance

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Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

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‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

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Tatiana Cirisano

9 Nov 2023

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with...

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Why Amazon is bringing FAST to podcasts

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Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup...

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How Taylor Swift has ushered in an era of direct distribution for media fusion

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Tim Mulligan

19 Oct 2023

Taylor Swift | The Eras Tour Concert Film

Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid...

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Streaming is missing cultural moments, and superstars know it

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Kriss Thakrar

11 Oct 2023

In the modern music industry, a near constant supply of music is expected to succeed on streaming platforms . Drake is one of the best examples of this: since 2015 he has released an album every year,...

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Does culture become a commodity, or do commodities become culture?

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Hanna Kahlert

5 Oct 2023

Cultural trends

More than three fourths of audiences believe that the music they listen to reflects who they are. This rises to more than four fifths of people aged 25-44. Music listening is also incredibly personal –roughly...

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Are social platforms responsible for weird objects being thrown at pop stars?

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Hanna Kahlert

29 Aug 2023

Media and Marketing

People have forgotten how to behave in public. Or at least, so contends a recent Vox article , which highlights recent instances of ‘fans’ throwing objects at pop stars during concerts and people scrolling...

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Clutter versus curation: The cure to entertainment’s attention saturation woes

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Hanna Kahlert

18 Aug 2023

digital saturatoin

Attention economy

Across digital content –be that music, TV, social video, or just photos on Instagram – algorithms favour a “more is more” approach. More content, more often, means better visibility, better discovery,...

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Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

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Kriss Thakrar

15 Aug 2023

Over its 50 years, hip hop has gone from a block party in the Bronx to a conquering global culture. It now accounts for almost a quarter of Spotify streams , with three-quarters of users listening to hip...

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Can Swift and Beyoncé save the economy? What the data says about music tourism

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Tatiana Cirisano

10 Aug 2023

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

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Competing in the live service games sector is about to get really difficult

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Karol Severin

25 Jul 2023

live service games

saturated landscape

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably...

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Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV

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Tim Mulligan

25 Jul 2023

Less than three years after Netflix’s founder Reed Hastings offered to sell the tech start-up to Blockbuster for $50 million, this year’s Wimbledon men’s single winner Carlos Alcaraz was born near...

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How live music will change in the next decade

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Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

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The future is interoperability: Why Threads could beat Twitter through the Fediverse

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Hanna Kahlert

12 Jul 2023

While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements),...

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What the Charlotte Hornets sale says about sports fandom in 2023

Cover image for What the Charlotte Hornets sale says about sports fandom in 2023

Tim Mulligan

20 Jun 2023

Charlotte Hornets

Basketball icon Michael Jordan is selling his majority ownership in the Charlotte Hornets in a deal estimated to be valued at $3 billon. This figure is more than ten times the $275 million Jordan initially...

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When innovation offers compelling reasons, entertainment consumption follows

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Tim Mulligan

8 Jun 2023

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display...

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