Blog: Audience Insight - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Consumers prefer to be alone with audio, but social opportunities abound

Cover image for Consumers prefer to be alone with audio, but social opportunities abound

Rutger Rosenborg

25 Jul 2024

Audience Insight

Gone are the days when families huddled in the living room to listen to a radio broadcast. Cars and mobile phones — the latter to a much larger extent — have enabled and encouraged solitary audio consumption....

min read

The rise of the songwriter ‘brand’

Tatiana Cirisano

23 Jul 2024

music publishing

If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining...

min read

The frequency factor - when daily just isn’t enough

Cover image for The frequency factor - when daily just isn’t enough

Mark Mulligan

22 Jul 2024

Entertainment behaviour

media consumption

Daily Active users

In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re...

min read

Is this the post-social era? The state of the social platform user in 2024

Cover image for Is this the post-social era? The state of the social platform user in 2024

Hanna Kahlert

16 Jul 2024

Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms,...

min read

The end of the debate: Why streaming TV and politics no longer mix

Cover image for The end of the debate: Why streaming TV and politics no longer mix

Tim Mulligan

2 Jul 2024

Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters,...

min read

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

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The verdict is in: Music is podcasting’s biggest missed opportunity

Cover image for The verdict is in: Music is podcasting’s biggest missed opportunity

Rutger Rosenborg

19 Jun 2024

While there are plenty of charts that provide insight into the most downloaded podcasts on each platform globally, these data give a very granular perspective on consumer preferences. Podcast platforms,...

min read

Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Cover image for Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Keith Jopling

10 Jun 2024

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from...

min read

The state of the attention economy: why don’t fan-first platforms work?

Cover image for The state of the attention economy: why don’t fan-first platforms work?

Hanna Kahlert

5 Jun 2024

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the...

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Songs as cultural moments (and why TikTok trends are so appealing)

Cover image for Songs as cultural moments (and why TikTok trends are so appealing)

Hanna Kahlert

31 May 2024

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno...

min read

Older gamers are a growth opportunity for AA(A) publishers

Cover image for Older gamers are a growth opportunity for AA(A) publishers

Rhys Elliott

29 May 2024

The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...

min read

Songwriters, we want to hear from you – take our survey!

Cover image for Songwriters, we want to hear from you – take our survey!

Fernanda Balzaretti

13 May 2024

music publishing

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down...

min read

Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

min read

BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Cover image for BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Tim Mulligan

13 Mar 2024

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion...

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Niche is mainstream. So… what next?

Cover image for Niche is mainstream. So… what next?

Hanna Kahlert

29 Feb 2024

Entertainment industries today are navigating two contrasting pressures. On the one side is the demand for niche personalisation: algorithms drive hyper-targeted content to just the right audiences, who...

min read

Audiobooks’ Latin explosion — a new front in the streaming wars?

Cover image for Audiobooks’ Latin explosion — a new front in the streaming wars?

Rutger Rosenborg

2 Feb 2024

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

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More games will need to grow time spent in 2024 – what type of research can help do it?

Cover image for More games will need to grow time spent in 2024 – what type of research can help do it?

Karol Severin

18 Dec 2023

While the new year is usually a time for hope and new beginnings, 2024 may not necessarily be smoother sailing for the global games industry than 2023. Yes, companies have experienced reduced operational...

min read

Squid Game: The Challenge - successfully spinning new content from existing IP

Cover image for Squid Game: The Challenge - successfully spinning new content from existing IP

Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

min read

Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Cover image for Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

min read

Why measuring video attention requires nuance

Cover image for Why measuring video attention requires nuance

Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

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Showing 21 to 40 of 182 results.