Audible blog by MIDiA Research

Blog: Audible

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Bauer and Audible: Radio and podcasts CAN work together

Blog post by Annie Langston

9 Aug 2023

Bauer

Audible

Radio

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership...

Audible’s new podcast singing competition asks: is audio-only enough?

Blog post by Annie Langston

22 Mar 2023

Audible

Spotify

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

The podcast push that mainstream audiences never asked for

Blog post by Annie Langston

1 Mar 2022

Podcasts

spotify podcasts

Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...