Audible blog by MIDiA Research

Blog: Audible

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

What Audible’s new royalty model means for its audiobook battle with Spotify

Rutger Rosenborg

1 Aug 2024

Audio

Business Strategy

audiobooks

In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”,...

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Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

Podcasts

audiobooks

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media...

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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming Video

Amazon

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming...

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What podcast slowdown? 1.2 billion people will be listening by 2030

Rutger Rosenborg

11 Apr 2024

Podcasts

spotify podcasts

Spotify

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was...

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AI could enable a golden age of audio piracy

Rutger Rosenborg

28 Mar 2024

audiobooks

Podcasts

Spotify

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue...

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As Spotify corners audiobooks, Audible eyes functional audio

Rutger Rosenborg

22 Mar 2024

audiobooks

Podcasts

Spotify

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include...

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New audiobook pricing gives Spotify the best of both worlds

Rutger Rosenborg

6 Mar 2024

audiobooks

Spotify

Audible

In late 2023, Spotify slowly started rolling out audiobooks to Premium subscribers in select markets . In contrast with Spotify’s unlimited supply of music, Premium subscribers were allotted 15 hours...

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Bauer and Audible: Radio and podcasts CAN work together

Annie Langston

9 Aug 2023

Bauer

Audible

Radio

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership...

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Audible’s new podcast singing competition asks: is audio-only enough?

Annie Langston

22 Mar 2023

Audible

Spotify

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

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The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

Podcasts

spotify podcasts

Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

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