athlete blog by MIDiA Research

Blog: athlete

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Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,...