Blog: apps

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

DeepSeek and Rednote signal the dawning era of APAC

Hanna Kahlert

29 Jan 2025

Business Strategy

Netflix

TikTok

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

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Ban or no ban, what comes next for TikTok creators?

Hanna Kahlert

22 Jan 2025

Marketing Strategy

YouTube

TikTok

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

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Quick Take: EyeO Acquires Flattr

Zach Fuller

5 Apr 2017

Adblock Plus

adblocking

advertising

In what could be a turning point in content monetisation, the creators of Adblock Plus have announced today that they will be acquiring the micropayments company Flattr. What began as a partnership several...

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MIDiA Chart Of The Week: The Mobile App Funnel

Mark Mulligan

14 Dec 2015

acquiring mobile users

apps

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

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The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Karol Severin

4 Dec 2015

app economy

app ecosystem

apps

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with...

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Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

android

Apple

apps

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list...

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MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

16 Nov 2015

app spending

app whales

apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

app buyers

apps

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

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MIDiA Chart Of The Week

Mark Mulligan

8 Oct 2015

Apple

apple app store

apps

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having...

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