Blog: AppleTV+

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why (and how) Apple has now fundamentally disrupted sports

Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast MLS matches will only be viewable through a new MLS streaming service, which will be exclusively av...

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Device sales key to Apple TV+ ROI

Tim Mulligan

25 Jun 2020

Video

Apple

AppleTV+

During its WWDC 2020 event on Monday, Apple reminded the world that Apple TV+ reachesone billion screens. This is an officialrestatement of Apple Originals contributor Oprah Winfrey at last year’s Showtime event.

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Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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The Rationale Behind Apple TV+’s Debut Pricing

Tim Mulligan

11 Sep 2019

AppleTV+

Disney

HBO Max

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the Apple TV+ brand and the big names it has engaged to build out a premium video content offering.

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