Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that...

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with...

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

Amazon has partnered with developers to make over $10,000 worth of games, apps and in-app items for free. Instead of traditional monetization models, Amazon will pay developers based how long consumers...

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending...