Blog: app buyers

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app buyers

app economy

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

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MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

app buyers

apps

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

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