Anchor blog by MIDiA Research

Blog: Anchor

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Spotify, the Decline of Playlists and the Rise of Podcasts

Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com...

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

min read

Podcasts: a Netflix Moment for Radio But Perhaps not the Future of Spotify

Mark Mulligan

6 Feb 2019

Anchor

Gimlet

Podcasts

Wednesday was a busy day for Spotify: it reported above-expected subscriber growth, hitting 96 million paid subscribers, strong total user growth reaching207 million MAUs , improved margins and its first...

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Thoughts on Spotify’s Acquisition of Gimlet Media and Anchor

Zach Fuller

6 Feb 2019

Amazon Alexa

Anchor

apple homepod

Spotify is reported to have purchased the podcast companies Gimlet Media and Anchor. Having only just reported an operating profit for the first time, the deals demonstrate not only how Spotify is still...

min read