amazon prime video blog by MIDiA Research

Blog: amazon prime video

Are streaming TV services poised to become pay TV channels in all but name?

Blog post by Ben Woods

16 May 2023

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Blog post by Tim Mulligan

15 Feb 2023

Online video

MX Player

amazon prime video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest...

YouTube has dismantled the walls between social video and SVOD

Blog post by Ben Woods

24 Jan 2023

social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Blog post by Ben Woods

15 Dec 2022

Twitch

amazon prime video

live streaming

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Why interactive engagement must become a new frontline in video streaming

Blog post by Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Blog post by Tim Mulligan

27 Sep 2022

streaming tv

NFL

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

Why MGM is so important to Amazon Prime Video

Blog post by Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime

amazon prime video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

Netflix versus Amazon Prime Video – depth versus breadth

Blog post by Tim Mulligan

10 Jun 2021

SVOD

d2c

netflix

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have...

Why the NFL is targeting ‘cord-nevers’

Blog post by Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

English Premiership Rugby gets set for a digital shake-up

Blog post by Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

European Professional Club Rugby goes OTT, pressing business over the needs of fans

Blog post by Alistair Taylor

23 Sep 2020

EPCR

European Professional Club Rugby

OTT

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming...

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Sports

live sport

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

NFL issues warning to streaming services

Blog post by Alistair Taylor

6 Sep 2018

2018 World Cup

amazon prime video

consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms...

Amazon is all in on advertising

Blog post by Alistair Taylor

31 Aug 2018

Ad Supported

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

Why Amazon is Getting into English Premier League Football

Blog post by Tim Mulligan

7 Jun 2018

Amazon

amazon prime video

Today is a historic day for the English Premier League, the most followed and the most valuable football league internationally. Back in February, when the 2019–2022 EPL domestic rights were auctioned...

CBS Launches International SVOD Foray with All Access in Canada

Blog post by Tim Mulligan

25 Apr 2018

Amazon

amazon prime video

Bell Media

Yesterday, April 24, CBS launched CBS All Access in Canada. This the first international market for the US network’s subscription video on demand (SVOD) service and represents a clear statement of intent...

Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Blog post by Zach Fuller

15 Nov 2017

Alphabet

Amazon

amazon prime video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between...

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