Blog: Amazon Prime Video

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Netflix, the NFL, and the Amazon effect

Cover image for Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes...

min read

Why Amazon’s road to the Bond millions is part of a bigger plan

Cover image for Why Amazon’s road to the Bond millions is part of a bigger plan

Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show...

min read

Why Netflix should become a channel distributor for its streaming rivals

Cover image for Why Netflix should become a channel distributor for its streaming rivals

Ben Woods

21 Sep 2023

Long-running legal drama Suits has become a bittersweet tale for NBCUniversal. The show that gave Meghan Markle her pre-royalty taste of stardom was already considered a commercial success after its final...

min read

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Cover image for What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

min read

Are streaming TV services poised to become pay TV channels in all but name?

Cover image for Are streaming TV services poised to become pay TV channels in all but name?

Ben Woods

16 May 2023

Amazon Prime Video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

min read

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest...

min read

YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

min read

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Cover image for How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

min read

Why interactive engagement must become a new frontline in video streaming

Cover image for Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

min read

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Cover image for Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Tim Mulligan

27 Sep 2022

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

min read

Hate-watching: The rise of contextual consumption

Cover image for Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

min read

Why MGM is so important to Amazon Prime Video

Cover image for Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

min read

Netflix versus Amazon Prime Video – depth versus breadth

Cover image for Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have...

min read

Why the NFL is targeting ‘cord-nevers’

Cover image for Why the NFL is targeting ‘cord-nevers’

Alistair Taylor

14 Jan 2021

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

min read

English Premiership Rugby gets set for a digital shake-up

Cover image for English Premiership Rugby gets set for a digital shake-up

Alistair Taylor

17 Dec 2020

English Premiership Rugby

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

min read

European Professional Club Rugby goes OTT, pressing business over the needs of fans

Cover image for European Professional Club Rugby goes OTT, pressing business over the needs of fans

Alistair Taylor

23 Sep 2020

European Professional Club Rugby

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming...

min read

COVID fallout: BBC no longer considers UK Athletics value for money

Cover image for COVID fallout: BBC no longer considers UK Athletics value for money

Alistair Taylor

19 Aug 2020

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty...

min read

TwitchSports: Amazon throws sports into the starting line-up

Cover image for TwitchSports: Amazon throws sports into the starting line-up

Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

min read

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Cover image for Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Alistair Taylor

24 Jun 2020

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

min read

NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms...

min read

1
2
›

Showing 1 to 20 of 28 results.