Amazon blog by MIDiA Research

Blog: Amazon

Amazon bringing physical product shopping into games is a prime example of monetising fandom

Blog post by Karol Severin

12 May 2023

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Blog post by Ben Woods

9 May 2023

Amazon

Prime Video

Citadel

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Blog post by Annie Langston

12 Apr 2023

live audio

Spotify

twitter

On the heels of cancelling several live audio shows, Spotify is now entirely shutting down its live audio app Spotify Live . Spotify was one of many major platforms to invest in live audio after Clubhouse...

The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

metaverse

NFTs

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

How podcast platforms are setting their sights on global expansion

Blog post by Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Blog post by Tim Mulligan

27 Sep 2022

streaming tv

NFL

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

The live audio craze sparked in lockdown – but will it be part of our new normal?

Blog post by Annie Langston

17 Mar 2022

live audio

Amazon

audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

Hi-Res audio: It’s all about a maturing market

Blog post by Mark Mulligan

21 May 2021

streaming

hi res audio

Dolby Atmos

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is –...

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Blog post by Hanna Kahlert

21 May 2021

Media

streaming

Mobile content

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

This time Amazon really does have Bond in its sights

Blog post by Tim Mulligan

20 May 2021

mgm

Amazon

Amazon Prime

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion,...

Is gaming the solution to sports’ Gen Z problem?

Blog post by Alistair Taylor

8 Mar 2021

gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

Why the NFL is targeting ‘cord-nevers’

Blog post by Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

English Premiership Rugby gets set for a digital shake-up

Blog post by Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Blog post by Alistair Taylor

24 Aug 2020

streaming service

LiveScore

OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that...

Apple to launch subscription bundle – we called it!

Blog post by Mark Mulligan

13 Aug 2020

Video

Music

Games

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come out...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Blog post by Alistair Taylor

24 Jul 2020

Video

Sports

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

NBCUniversal hopes to draw level with Premier League move

Blog post by Alistair Taylor

15 Jul 2020

Video

Sports

Covid-19

With Comcast’s NBCUniversal-owned Peacock launching today (July 15th), sports fans will be excited ahead of NBCU’s repositioning of its English Premier League (EPL) rights, giving paying subscribers...

Quick Take: Amazon’s pull-back of Crucible is a setback, but don’t sign it off just yet

Blog post by Karol Severin

6 Jul 2020

Games

Amazon

Crucible

Amazon has decided to pull the release of its game, Crucible, back to beta following feedback from early users. Much of the games community is taking jabs at Amazon about its lack of gaming DNA and deeming...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Sports

live sport

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

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