AI blog by MIDiA Research

Blog: AI

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Cover image for AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Rutger Rosenborg

30 Oct 2024

Podcast advertising has existed for more than a decade, but it is only just beginning to evolve. For much of its existence, it has resembled radio advertising more than other digital ad formats. A lack...

min read

AI, dead internet theory, and why analogue is a future-proof business strategy

Cover image for AI, dead internet theory, and why analogue is a future-proof business strategy

Hanna Kahlert

8 Oct 2024

analogue revival

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment...

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AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Cover image for AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Rutger Rosenborg

2 Oct 2024

On the heels of a North Carolina man being indicted for music streaming fraud, questions about AI and audio — especially as it pertains to intellectual property (IP) rights — continue to swirl. Now,...

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The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

min read

The future of AI-generated audiobooks is here

Cover image for The future of AI-generated audiobooks is here

Rutger Rosenborg

7 Aug 2024

Cultural Trends

In March, on the heels of a Danish man becoming the first person convicted of streaming fraud, MIDiA explained how AI could soon enable a golden age of audio piracy . Coupled with the fact that book publishers...

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Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

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Who asked for AI? Why its future is more boring than you think

Cover image for Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

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Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Cover image for Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Hanna Kahlert

12 Jun 2024

heart on my sleeve

Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’,...

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Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

min read

AI cannot replace creators… and the proof, surprisingly, is books

Cover image for AI cannot replace creators… and the proof, surprisingly, is books

Hanna Kahlert

17 Apr 2024

Creator Economy

The asset-class-ification of entertainment has tended to reduce art to content made only to ensnare views, which lends itself to generative AI uptake. However, in a digital economy increasingly looking...

min read

Litigation versus innovation-treading the IP tightrope in the AI era

Cover image for Litigation versus innovation-treading the IP tightrope in the AI era

Tim Mulligan

17 Apr 2024

The year so far has been largely shaped by AI and perception of just how much it is poised to transform consumer lives. The primary focus has been on the technology and how it may be applied. However,...

min read

Can’t cross the moat? Walk around it

Cover image for Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

min read

AI could enable a golden age of audio piracy

Cover image for AI could enable a golden age of audio piracy

Rutger Rosenborg

28 Mar 2024

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue...

min read

2024 will be a year of change (as if there has not been enough already)

Cover image for 2024 will be a year of change (as if there has not been enough already)

Hanna Kahlert

19 Dec 2023

Four years ago today, the Covid-19 pandemic was but a rumour on the wind. Since then, it would be an understatement to say that much has changed. Digital entertainment consumption boomed and rapidly overwhelmed...

min read

Predicting what happens next in video….

Cover image for Predicting what happens next in video….

Tim Mulligan

19 Dec 2023

2024 predictions

video predictions

If 2023 was the year of consolidation in video, 2024 is poised to be one of experimentation and disruption. First up, the lag in content output as a result of this year’s writers and actors strikes left...

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AI copyright lawsuits beg the bigger question: How valuable is digital content?

Cover image for AI copyright lawsuits beg the bigger question: How valuable is digital content?

Hanna Kahlert

10 Nov 2023

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting...

min read

How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation

Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

min read

Regulatory decisions around AI will shape the future of digital ecosystems

Cover image for Regulatory decisions around AI will shape the future of digital ecosystems

Hanna Kahlert

27 Sep 2023

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’...

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