advertising blog by MIDiA Research

Blog: advertising - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

advertising

Amazon

banking

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing...

min read

Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

advertising

Facebook

Mad Men

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”...

min read

Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Karol Severin

9 Dec 2016

adblocker users

adblockers

adblocking

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour...

min read

Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

Adblock

adblocker

adblocking

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time,...

min read

Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

advertising

Mobile content

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was...

min read

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