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Blog: Advertising Week

Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Cover image for Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT
Blog post by Georgia Meyer
21 Mar 2019
Advertising Week
Advertising Week Europe
Aurelia Noel
Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed...
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