Adblock blog by MIDiA Research

Blog: Adblock

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Karol Severin

20 Apr 2017

ad blockers

Ad Blocking

Adblock

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed...

min read

Shine Pivots From Advertising’s ‘Nuclear Threat’ To Advertising’s Rainbow

Karol Severin

24 Feb 2017

ad tech

ad verification

Adblock

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to...

min read

Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Karol Severin

17 Oct 2016

Adblock

adblocker

adblocking

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have....

min read

Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

Adblock

adblocker

adblocking

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time,...

min read

Why App Publishers Could Be The Winners Of The Adblocking Boom

Karol Severin

24 Sep 2015

ad blockers

Ad Blocking

Adblock

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole...

min read