The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed...

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click...

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s...

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global...

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole...