Activision blog by MIDiA Research

Blog: Activision

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

CMA blocking Microsoft from acquiring Activision raises more questions than answers

Blog post by Karol Severin

27 Apr 2023

Microsoft

m&a

Activision

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud...

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Blog post by Karol Severin

19 Aug 2022

Playstation

xbox

Activision

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Blog post by Karol Severin

21 Apr 2022

Snoop Dogg

Call of Duty

Warzone

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable...

Microsoft sets the scene for regulator scrutiny around Activision deal

Blog post by Karol Severin

10 Feb 2022

acquisitions

Microsoft

Activision

Brad Smith, president and vice chair at Microsoft, published a post on Microsoft’s website yesterday , outlining the company’s new Open App Store principles and addressing key questions around exclusivity...

Acquiring Activision is Microsoft’s big bang in games

Blog post by Karol Severin

19 Jan 2022

acquisitions

m&a

Microsoft

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold,...

Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Blog post by Karol Severin

12 Nov 2018

Activision

Activision Blizzard

Activision q3

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries...

App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Blog post by Karol Severin

12 Nov 2015

Activision

app bubble

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...