Blog: 6997

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Will audio have a seat at the creator economy table?

Rutger Rosenborg

18 Dec 2024

Amazon Music

Spotify

Podcasts

As 2024 comes to a close, it is worth reflecting on this year’s audio trends and where we expect things to head in 2025. Per our recent report, ‘ MIDiA’s 2025 predictions: It’s social’s stage...

min read

Audio is incidental: Why Spotify wants to become a creator ecosystem

Rutger Rosenborg

11 Dec 2024

Spotify

Spotify Wrapped

Podcasts

First there were artists, and then there were podcasters. Now, there are artists, creators, and authors on Spotify. As we covered at the end of November, Spotify has officially renamed its Spotify for...

min read

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

Podcasts

video podcasts

Spotify

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the...

min read