MIDiA Blog

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Localisation needs to support paid sharing as the key revenue growth driver for Netflix

Blog post by Tim Mulligan

2 Jun 2023

Netflix finds itself at yet another inflection point as it rolls out its paid sharing plan in the US. With a saturated domestic market (32% of paid members in Q1 2023 were from North America), finding...

UMG, Endel, and the case for labels in the AI space

Blog post by Tatiana Cirisano

1 Jun 2023

Universal Music Group

Warner Music Group

record labels

The flood of new music created using artificial intelligence (AI) will further erode major label market share, and some label executives’ recent comments about the value of human-made music seem to put...

Are we approaching the age of digital disengagement?

Blog post by Hanna Kahlert

1 Jun 2023

Media and Marketing

Cultural Trends

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively,...

Authenticity is at the heart of the video podcast

Blog post by Ben Woods

31 May 2023

video podcasts

audio

broadcast news

Video and audio platforms have been equally aggressive when treading upon each others’ turf. The platform flexibility of smartphones and smart TVs has created the opportunity for entertainment companies...

BBC signals radio’s shift to the podcast market

Blog post by Annie Langston

31 May 2023

BBC

Podcasts

Spotify

The BBC has traditionally stuck to public programming for its radio arm. However, BBC Radio is now shifting some of its programming to BBC Studios, meaning it can now be offered for global distribution...

What Project Q tells us about Sony’s strategic thinking?

Blog post by Karol Severin

25 May 2023

Project Q

Sony

Playstation

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project...

AI will unlock creation rather than consumption

Blog post by Mark Mulligan

25 May 2023

AI music

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

Telly’s challenge to the smartphone opens a new front in the second screen wars

Blog post by Ben Woods

24 May 2023

Smart TV

Telly

FAST

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Blog post by Annie Langston

24 May 2023

The New York Times

Podcasts

Exclusive

Last week, The New York Times (NYT) debuted their official audio app, NYT Audio . NYT produces many popular podcasts, including The Daily and This American Life , utilising multiple streaming platforms...

Social media regulation is imminent; here is how it will shape the future of entertainment

Blog post by Hanna Kahlert

24 May 2023

Media and Marketing

Critical Developments

Last week, the US state of Montana banned (new downloads of) TikTok within its borders. This week, the US surgeon general has issued an official advisory about the negative mental health impacts of social...

A new era of music fluidity is here

Blog post by Tatiana Cirisano

23 May 2023

music fandom

user-generated content

social media

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

Live services: Is the success of the few clouding the strategic judgement of the many?

Blog post by Perry Gresham

19 May 2023

live services

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

YouTube’s podcast push raises the question: what actually is a podcast?

Blog post by Annie Langston

18 May 2023

Spotify

YouTube

TikTok

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

TikTok has been banned in Montana: an early blow in a larger battle

Blog post by Hanna Kahlert

18 May 2023

Media and Marketing

The TikTok ban in Montana does not come as a huge surprise, with the state having threatened to do so in the wake of the recent hearings of the company before congress. It also cannot do much; users who...

Social content platforms are set to compete with everything in entertainment

Blog post by Hanna Kahlert

17 May 2023

social

twitter

TikTok

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

Are streaming TV services poised to become pay TV channels in all but name?

Blog post by Ben Woods

16 May 2023

netflix

Disney+

amazon prime video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

Amazon bringing physical product shopping into games is a prime example of monetising fandom

Blog post by Karol Severin

12 May 2023

Amazon

in-game monetisation

e-commerce

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Blog post by Hanna Kahlert

11 May 2023

hype cycle

scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

The global dance music industry grew by 34% in 2022

Blog post by Mark Mulligan

11 May 2023

IMS

dance music

electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening...

BeReal: The app’s missed entertainment-fandom opportunity

Blog post by Ashleigh Millar

10 May 2023

BeReal

snapchat

instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

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