MIDiA Blog

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Is Wall Street starting to curb its D2C enthusiasm?

Blog post by Tim Mulligan

20 Oct 2021

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or…

Adele’s success will be best measured in cultural impact – not sales

Blog post by Mark Mulligan

15 Oct 2021

adele

streaming

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a…

The key winners and losers of the Covid-bounce effect in games

Blog post by Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates…

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Blog post by Hanna Kahlert

14 Oct 2021

fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old…

Squid Game versus Bond: how streaming is redefining mainstream success

Blog post by Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content…

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater…

Did July 1st 2019 mark the end of Spotify’s music creator dream?

Blog post by Mark Mulligan

8 Oct 2021

creator tools

Spotify

Soundbetter

On July 1st 2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who…

The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Blog post by Hanna Kahlert

7 Oct 2021

social media

TikTok

facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition…

Live streaming’s second growth phase

Blog post by Mark Mulligan

6 Oct 2021

live streaming

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows…

HBO Max bets on prestige programming and fandom to drive its European rollout

Blog post by Tim Mulligan

5 Oct 2021

HBO Max

HBO Max European Launch

House of the Dragon

This morning Warner Media delivered a slick presentation announcing the October 26th launch of its D2C service, HBO Max, in the Nordics, as well as Spain and Andorra. This will be followed by a 2022 rollout…

Is live-stream composition the new formula for a hit album?

Blog post by Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social…

Creator TAMs: a new way to assess the creator economy

Blog post by Mark Mulligan

1 Oct 2021

creator tools

Music

business strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.…

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Blog post by Karol Severin

30 Sep 2021

covid-19 impact

covid bounce

games industry

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed,…

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also…

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Blog post by Tim Mulligan

29 Sep 2021

SVOD

d2c

YouTube TV

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement…

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly…

Why digital fandom has outgrown the Emmys

Blog post by Tim Mulligan

22 Sep 2021

Emmys

Digital Survivalism

Media Fusion

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was…

UMG’s buoyant stock debut is a new chapter for the music business

Blog post by Mark Mulligan

22 Sep 2021

Music

business strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to…

‘Middle class’ artists need niche, not scale

Blog post by Mark Mulligan

17 Sep 2021

Music

business strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO.…

Creator tools will drive the (equal opportunity) future of music

Blog post by Hanna Kahlert

17 Sep 2021

women in music

creator tools

synth

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its…

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