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Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Blog post by Hanna Kahlert

29 Sep 2022

underground

cost of living

Music

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Blog post by Tim Mulligan

27 Sep 2022

streaming tv

NFL

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

Grand Theft IP

Blog post by Perry Gresham

23 Sep 2022

grand theft auto

leak

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

The cost-of-living crisis will give rise to a new and powerful underground scene

Blog post by Hanna Kahlert

21 Sep 2022

underground

recession

cost of living crisis

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has...

Fox brings its FIFA World Cup 2022 coverage into the streaming era

Blog post by Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

FIFA

Fox

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights,...

WMG is moving beyond superstars – and that is a good thing

Blog post by Mark Mulligan

16 Sep 2022

fandom

fragmented fandom

streaming

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

The future of marketing and A&R is all about scenes

Blog post by Tatiana Cirisano

15 Sep 2022

music industry

music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

BeReal success: where is the popular app headed?

Blog post by Ashleigh Millar

15 Sep 2022

BeReal

instagram

snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

Why Netflix is doubling down on strengthening its media fusion IP moat

Blog post by Tim Mulligan

14 Sep 2022

commissioning

retention

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

What the comedian lawsuits against Pandora could mean for podcasts

Blog post by Annie Langston

14 Sep 2022

Pandora

lawsuits

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

Social media platforms are now content platforms (and not all of them are competing the same way)

Blog post by Hanna Kahlert

14 Sep 2022

social media

ugc

content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

C.R.E.A.T.E. An entertainment manifesto

Blog post by Mark Mulligan

12 Sep 2022

Media and Marketing

business strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

Games-video crossovers are coming of age

Blog post by Sam Griffin

8 Sep 2022

games video

entertainment

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Blog post by Annie Langston

8 Sep 2022

metaverse

Podcasts

iHeart Media

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

Amazon demonstrates the viewing power of proven content IP

Blog post by Tim Mulligan

7 Sep 2022

Strategy

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

Blog post by Hanna Kahlert

7 Sep 2022

meme

morbius

gentleminions

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of...

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