MIDiA Blog

Blog

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Squid Game: The Challenge - successfully spinning new content from existing IP

Cover image for Squid Game: The Challenge - successfully spinning new content from existing IP

Blog post by Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: TheChallenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Cover image for Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Blog post by Tatiana Cirisano

4 Dec 2023

Music Streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

Features versus fandom: Why TikTok is trying to become more like YouTube

Cover image for Features versus fandom: Why TikTok is trying to become more like YouTube

Blog post by Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy...

Can ReelShort succeed with short-form video entertainment where Quibi failed?

Cover image for Can ReelShort succeed with short-form video entertainment where Quibi failed?

Blog post by Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...

Why Amazon’s road to the Bond millions is part of a bigger plan

Cover image for Why Amazon’s road to the Bond millions is part of a bigger plan

Blog post by Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show...

Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Cover image for Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Blog post by Mark Mulligan

24 Nov 2023

Two tier licensing

Streaming Royalties

Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additional $1...

Why the video industry should embrace interactive gaming worlds

Cover image for Why the video industry should embrace interactive gaming worlds

Blog post by Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services....

Why smart TVs are the new frontline in interactive ads

Cover image for Why smart TVs are the new frontline in interactive ads

Blog post by Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional...

The $100m+ in-game opportunity behind music producers

Cover image for The $100m+ in-game opportunity behind music producers

Blog post by Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

Why measuring video attention requires nuance

Cover image for Why measuring video attention requires nuance

Blog post by Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

AI copyright lawsuits beg the bigger question: How valuable is digital content?

Cover image for AI copyright lawsuits beg the bigger question: How valuable is digital content?

Blog post by Hanna Kahlert

10 Nov 2023

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting...

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Blog post by Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Cover image for Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Blog post by Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Cover image for ‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Blog post by Tatiana Cirisano

9 Nov 2023

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with...

Games industry returns to growth, but inflationary pressures will make it worse off still

Cover image for Games industry returns to growth, but inflationary pressures will make it worse off still

Blog post by Karol Severin

7 Nov 2023

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially...

Why ad innovation will be so important for Netflix

Cover image for Why ad innovation will be so important for Netflix

Blog post by Tim Mulligan

7 Nov 2023

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last...

How Spotify’s new model could accelerate a forking of music

Cover image for How Spotify’s new model could accelerate a forking of music

Blog post by Tatiana Cirisano

2 Nov 2023

Music Streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there...

Why artist subscriptions are the perfect partner to two-tier licensing

Cover image for Why artist subscriptions are the perfect partner to two-tier licensing

Blog post by Mark Mulligan

2 Nov 2023

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There...

Identity and culture have killed genre in a scenes-driven industry

Cover image for Identity and culture have killed genre in a scenes-driven industry

Blog post by Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also...

Why Amazon is bringing FAST to podcasts

Cover image for Why Amazon is bringing FAST to podcasts

Blog post by Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup...

1
2
3
4
5
6
7
8
9
10
...
102
103
›

Showing 1 to 20 of 2045 results.