MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Creators want to learn, and Adobe’s AI assistants want to listen

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Ben Woods

11 Apr 2025

Business Strategy

Convincing creators to embrace artificial intelligence is an ongoing challenge for software companies. Social media is awash with examples of how AI can increase productivity, from streamlining laborious...

4 min read

Chaos and uncertainty: Tariffs’ impact on gamers and the games market

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Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs...

4 min read

Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Cover image for Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

White Lotus is not the internet viral darling that shows like Tiger King or Game of Thrones (GoT) once were. Back in the GoT days, it was impossible to go online without having the latest episode spoiled....

4 min read

Fandom reciprocity: Why sustaining a community requires give and take

Cover image for Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

The Outlander Magazine recently took to Instagram to issue a pointed challenge to artists and brands: you can only call your audience a "community" if you actively contribute to it. This sentiment underscores...

4 min read

We pinpointed the right price for Super Premium. Here is how

Cover image for We pinpointed the right price for Super Premium. Here is how

Tatiana Cirisano

8 Apr 2025

Business Strategy

Music streaming

There is broad consensus across the music industry that it is time to introduce new tiers for streaming, including one with extra benefits that is often nicknamed “Super Premium”, or “Supremium”...

4 min read

Everyone wants to monetise fandom – but we must fix fan data first

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Olivia Jones

4 Apr 2025

In recent years, the music industry has turned its focus to engaging superfans, and it is no surprise – fandom has already proven lucrative. Expanded rights – which includes merchandise and other fandom...

5 min read

The medium is no longer the message – the messenger is now, too

Cover image for The medium is no longer the message – the messenger is now, too

Rutger Rosenborg

4 Apr 2025

A quick scan of the podcast charts on Spotify , Apple , and even YouTube reveals a striking trend: Current events are dominating podcasting right now, at least at the top. Importantly, this dominance is...

3 min read

From games to social media: What the Switch 2 Direct says about Nintendo

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Rhys Elliott

3 Apr 2025

Business Strategy

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big...

4 min read

Is streaming music's final form? And if not, what's next?

Cover image for Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy

Back in October, there was a brief online debate in the entertainment business newsletter sphere over the state of culture. Amid hot takes on how culture is “ stuck ” or “ stagnating ”, the writer...

6 min read

Public Service Broadcasting in the digital age: why differentiation is non-negotiable

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Laura Fisher

2 Apr 2025

Business Strategy

The past decade has witnessed a fundamental realignment of the entertainment ecosystem. Where public service broadcasters (PSBs) like the BBC, ITV, Channel 4, and Channel 5 once set the cultural agenda,...

4 min read

If the internet dies, where does all the attention go?

Cover image for If the internet dies, where does all the attention go?

Hanna Kahlert

2 Apr 2025

Cultural trends

Consumers no longer need to leave their social feeds. Instead, they can now get new music, film clips, pop culture, and news updates all on their favoured apps. Social has become the be-all, end-all of...

5 min read

Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced...

4 min read

Music is losing a generation of young men

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Kriss Thakrar

31 Mar 2025

Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment...

5 min read

Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?

Rutger Rosenborg

28 Mar 2025

Business Strategy

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal...

4 min read

85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Cover image for 85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Anybody who has played Psyonix’s Rocket League knows that the game is almost synonymous with electronic music. Undoubtedly, Rocket League ’s clubby tunes helped it to carve out a unique identity in...

3 min read

Music subscriber market shares 2024: Slowdown? What slowdown?

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Mark Mulligan

27 Mar 2025

Business Strategy

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that...

5 min read

Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Cover image for Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Tatiana Cirisano

27 Mar 2025

Audience Insight

Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the...

3 min read

The BBC, Channel 4, and the risk of giving too much to YouTube

Cover image for The BBC, Channel 4, and the risk of giving too much to YouTube

Ben Woods

26 Mar 2025

Business Strategy

Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from...

5 min read

Cultural forecasting: how socio-economic moods can predict trends

Cover image for Cultural forecasting: how socio-economic moods can predict trends

Laura Fisher

26 Mar 2025

Cultural trends

The entertainment industry is at a pivot point. For decades success relied on spotting emerging trends and amplifying them. This reactive model worked when cultural movements developed slowly through physical...

4 min read

Suno, Alexa, and the rise of ‘create to consume’

Cover image for Suno, Alexa, and the rise of ‘create to consume’

Ben Woods

21 Mar 2025

Creator economy

This blog was created with collaborative inputs from Ben Woods, Mark Mulligan , Tatiana Cirisano , and Kriss Thakrar . It is hard to think about generative AI without coming back to copyright. There is...

4 min read

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