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Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy, audio and social.

Music as a cultural infrastructure business

Kriss Thakrar

20 Aug 2026

Business Strategy Cultural trends Artists

Suno is introducing deliberate friction to pump the brakes on the AI-powered superabundance it helped create. By implementing download caps (per Variety ), the company is putting guardrails around how much music users can output.

5 min read

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Do watermarks spell the end of AI content proliferation?

Hanna Kahlert

19 Aug 2026

Business Strategy AI AI content

AI companies are now required to make model outputs detectable as AI-generated under Article 50 of the EU AI Act – or, in other words, watermarked. The major AI companies have all signed the additional voluntary Code of Practice .

4 min read

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Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"

Olivia Jones

13 Aug 2026

Clients only

Fandom Music Superfans

The analogue revival is not a novel concept – MIDiA first explored the idea that consumers are embracing analogue or ‘old’ technology in response to digital fatigue in 2024’s analogue revival report .

4 min read

Cover image for Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"

MIDiA Research 2026–2033 global music forecasts | A diversifying market

Perry Gresham

13 Aug 2026

Business Strategy Streaming Subscriptions

This blog post was co-authored by MIDiA's Head of Data, Perry Gresham , and Vice President of Music Strategy, Tatiana Cirisano . It’s now mid-summer, which can only mean one thing at MIDiA: our annual global music forecasts have arrived.

6 min read

Cover image for MIDiA Research 2026–2033 global music forecasts | A diversifying market

Disney+ partners with TikTok: Can streaming stay relevant in the short-form era?

Hanna Kahlert

12 Aug 2026

Business Strategy TikTok Social media

In a shift from its traditionally close-fisted stance to IP, Disney has announced a partnership program with TikTok that will bring creator-made, short-form content to Disney+. This comes on the heels of Disney+’s Verts feed in March 2026 and an agreement earlier in the year to license over 200 ch...

3 min read

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Beyond the briefing room: What Andy Burnham's How to Fail booking tells platforms about podcast fragmentation

Laura Fisher

11 Aug 2026

Clients only

Marketing Strategy Podcasts Engagement

UK podcast listening is remarkably fragmented by taste: sport, comedy, true crime, news – and that fragmentation is precisely the opportunity. There isn't just one podcast audience to court ; there are several, each with its own tone, trust dynamics, and level of political engagement.

4 min read

Cover image for Beyond the briefing room: What Andy Burnham's How to Fail booking tells platforms about podcast fragmentation

Why have we yet to hear an AI-generated hit?

Tatiana Cirisano

6 Aug 2026

Cultural trends Streaming Artists

The biggest fears AI stokes are most often rooted in displacement. Generative AI music models are trained on vast quantities of existing music and capable of producing songs that are catchy, enjoyable, and even beautiful.

5 min read

Cover image for Why have we yet to hear an AI-generated hit?

“Seems like AI slop”: Is LinkedIn leading the shift towards authentic content?

Hanna Kahlert

6 Aug 2026

Product Strategy Social media Social

Since ChatGPT first launched in November of 2022, AI-generated and augmented content has flooded social platforms. Initially lauded as a new tool to superpower creators and marketers alike, AI has instead exacerbated a pre-existing problem: an overwhelming amount of content that has left everyone st...

3 min read

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Why music is not enough for an artist fan club

Kriss Thakrar

31 Jul 2026

Cultural trends Instagram Deezer

With 90,000 AI-generated tracks uploaded to Deezer every day(at time of writing), AI-generated music now constitutes the majority of new releases on the platform. Music was an oversaturated world before AI, with 60,000 tracks released a day in 2021, but a threefold increase in five years makes that ...

3 min read

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What it takes to make a music streaming subscriber switch services

Tatiana Cirisano

30 Jul 2026

Clients only

Business Strategy Spotify Streaming

For years, choosing a music streaming service was perhaps less of a decision than an accident. At least in Western markets, the major DSPs have offered similar catalogue, feature sets, and user interfaces, giving consumers little reason to choose one over another.

4 min read

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The other side of the UGC coin: fans as part of the creative process

Hanna Kahlert

29 Jul 2026

Cultural trends YouTube Fandom

Algorithmic personalisation and niche scenes have seemingly undermined mainstream culture . Labels struggle to break new superstars and Hollywood productions have fallen into a repetitive cycle of remakes and franchises.

3 min read

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Niche is the new mainstream: Marketing in an AI-saturated social landscape

Hanna Kahlert

22 Jul 2026

TikTok Instagram Social media

Social feeds are saturated with content – both original and AI-powered. In this competitive attention landscape, brand activations and traditional advertising are struggling to cut through. Simply getting a brand name out in the market is no longer enough to build loyalty.

4 min read

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Why dedicated fans are trading infinite choice for trusted curation

Laura Fisher

16 Jul 2026

Audience Insight Streaming Radio

The story of digital music has been one of expanding choice. Streaming's initial proposition was for the crate-diggers – a way of bringing the passion of music discovery into the digital age. However, the number of passive listeners on DSPs quickly outnumbered dedicated fans and the model optimise...

4 min read

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The biggest album launches happen off streaming – here’s how it can win them back

Olivia Jones

15 Jul 2026

Marketing Strategy Spotify TikTok

Album marketing rollouts are moving to centre stage as a growing number of artists and labels incorporate interactive experiences into their digital album promotions. For example, with Olivia Rodrigo’s recent release you seem pretty sad for a girl so in love , TikTok launched an in-app experience ...

3 min read

Cover image for The biggest album launches happen off streaming – here’s how it can win them back

Gender inequity in creative industries is a structural problem. It's time we addressed it like one

Laura Fisher

10 Jul 2026

Cultural trends Artists Music

Gender inequity in creative industries is often treated as a series of one-off incidents – individual acts of bias, isolated pay gaps, or a singular unsafe workspace. This fragmented view is, itself, part of the problem.

4 min read

Cover image for Gender inequity in creative industries is a structural problem. It's time we addressed it like one

The future of the music creator economy

Mark Mulligan

9 Jul 2026

Audience Insight Streaming Creators

AI is a black swan event for music, intertwining the futures of the creator economy and the music industry. The number of gen AI music monthly active users (MAUs) nearly tripled between 2023 and 2025, adding nearly nine times as many users as the global base of musicians over the same period.

5 min read

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Social media first principles: What it takes to go beyond the algorithm

Hanna Kahlert

8 Jul 2026

Business Strategy Social media Creators

The formula for success on social platforms changes regularly, much to the frustration of emerging creators and marketers alike. This is a natural consequence of content saturation. The moment the code gets cracked and everyone follows the same rulebook, that rulebook stops delivering anything that ...

4 min read

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Instagram’s aging userbase: Why the under-16 social ban could be an advantage

Hanna Kahlert

3 Jul 2026

Clients only

Audience Insight Social media Social

Australia’s social media ban for under-16s has set off a domino effect. The UK has announced a social ban of its own set for Spring 2027, with many other countries also considering measures On the surface, the under-16s bans will simply cause teens to wait until they are old enough to make account...

4 min read

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AI attitudes by DSP: See which platform’s users embrace AI the most – and why

Tatiana Cirisano

2 Jul 2026

Clients only

Audience Insight Streaming Music streaming

Over the last few weeks, much has been written about music streaming platforms’ approaches to AI transparency, moderation, and adoption, which are often vastly different . Just as DSPs differ in their approaches to AI, it turns out that their userbases differ widely on their attitudes towards th...

6 min read

Cover image for AI attitudes by DSP: See which platform’s users embrace AI the most – and why

Now’s the time to have your say: Audio creator survey still open

Laura Fisher

1 Jul 2026

Audience Insight Creators Audio creators

The response to MIDiA's audio creator survey has been brilliant, so thank you to everyone who has already taken part. But, if you haven't yet, there's still time to have your say. Following a successful first year, we're back and once again inviting spoken-word audio creators to share their experien...

2 min read

Cover image for Now’s the time to have your say: Audio creator survey still open

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