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Why Instagram is climbing aboard the subscription bandwagon

Blog post by Ashleigh Millar

21 Jan 2022

Meta has announced that, following the success that came from its ‘fan subscriptions’ (now called ‘Subscriptions’) trial in June 2020, it will be testing the subscription model on Instagram via…

Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Blog post by Tatiana Cirisano

20 Jan 2022

Marketing

Music

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7th January: Dawn FM and DS4EVER , respectively. So, whose album would come out…

Acquiring Activision is Microsoft’s big bang in games

Blog post by Karol Severin

19 Jan 2022

acquisitions

m&a

Microsoft

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold,…

Music subscriber market shares Q2 2021

Blog post by Mark Mulligan

18 Jan 2022

subscriber market shares

streaming market shares

market shares

MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues…

Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Blog post by Tim Mulligan

18 Jan 2022

streaming

formats

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated…

Hybrid futures: What 2022 has in store for digital entertainment

Blog post by Hanna Kahlert

13 Jan 2022

2022

prediction

hybrid futures

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving…

How relevant are awards in the age of Spotify Wrapped?

Blog post by Keith Jopling

12 Jan 2022

streaming

netflix

Spotify

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period…

Time for diversification for Take-Two as it bids to acquire Zynga

Blog post by Karol Severin

12 Jan 2022

take two interactive

Zynga

acquisition

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well…

Reaggregation versus siloing in 2022

Blog post by Tim Mulligan

11 Jan 2022

Service balkanisation

reaggregation

Siloing

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively…

The next evolution of direct-to-fan will be fan-to-fan

Blog post by Tatiana Cirisano

10 Jan 2022

d2c

fandom

creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their…

Major label revenue surged in 2021, but what does that mean?

Blog post by Mark Mulligan

7 Jan 2022

Major labels

streaming

music revenues

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,…

Ubisoft+ is coming to Xbox as shifts in distribution continue

Blog post by Karol Severin

6 Jan 2022

Ubisoft

xbox

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox…

2022 will be a reckoning point for cultural value in digital entertainment

Blog post by Hanna Kahlert

5 Jan 2022

NFT

niche

publishing

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have…

The key strategic drivers that will shape D2C video in 2022

Blog post by Tim Mulligan

4 Jan 2022

golf

d2c

Video D2C

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar , where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in…

Why UK Christmas number ones are the current charity of choice

Blog post by Ashleigh Millar

23 Dec 2021

Christmas streams

Music Charts

youtube music

It is the most wonderful time of year… we get to watch (and influence) the fight for the Official Charts’ UK Christmas number one. And in the lead for, arguably, the most coveted spot in UK music is…

Formula One’s rise of the creators shines a ray of hope on the future of the sport

Blog post by Srishti Das

22 Dec 2021

Formula One

Super Max

creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)…

Is CNN+ an idea ahead or behind the video D2C times?

Blog post by Tim Mulligan

21 Dec 2021

Online video

Video

business strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at…

How SZA is building a model for fan base advisory boards

Blog post by Tatiana Cirisano

20 Dec 2021

social media

engagement

fandom insight

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has…

2022 MIDiA predictions: the year of the creator

Blog post by Mark Mulligan

20 Dec 2021

midia predictions

MIDiA Research Predictions

Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to…

Why the NFT hype will inevitably reach a (painful) normalisation point

Blog post by Hanna Kahlert

17 Dec 2021

NFT

cryptocurrency

bitcoin

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music…

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