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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audio creators are the creator economy's unsung heroes

Cover image for Audio creators are the creator economy's unsung heroes

Rutger Rosenborg

14 Mar 2025

Business Strategy

The creator economy is evolving rapidly, and while TikTok influencers and YouTubers often steal the spotlight, there is a fast-growing creator segment that brands and platforms can no longer ignore: audio...

3 min read

How the DNA of a hit changed in the last five years

Cover image for How the DNA of a hit changed in the last five years

Olivia Jones

14 Mar 2025

Cultural trends

Music streaming

Almost five years ago, MIDiA published “How the DNA of a hit has changed over 20 years” , examining structural differences between the Billboard Top 10 tracks of July 2000 and July 2020. This gave...

5 min read

Recorded music market 2024: $36.2 billion, up 6.5%

Cover image for Recorded music market 2024: $36.2 billion, up 6.5%

Mark Mulligan

13 Mar 2025

Business Strategy

MIDiA has just released its annual recorded music market shares report. Clients can access the full report and the accompanying massive (!) data set here . For the rest of you, here are some highlights...

4 min read

Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music

Cover image for Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music

Rhys Elliott

13 Mar 2025

Marketing Strategy

The music industry is not leveraging games as well as it could, but there is some low-hanging fruit – backed up by case studies – that should change that. Hundreds of millions of consumers play games...

8 min read

Meritocracy only works if the door is open in the first place: International Women’s Day in 2025

Cover image for Meritocracy only works if the door is open in the first place: International Women’s Day in 2025

Hanna Kahlert

11 Mar 2025

Cultural trends

This weekend saw the celebration of International Women’s Day. Cue the LinkedIn posts about female CEOs, and celebration of awards ceremonies dominated by female pop stars, reflecting their gains –...

6 min read

Why social is a double-edged sword for streaming TV

Cover image for Why social is a double-edged sword for streaming TV

Ben Woods

7 Mar 2025

Business Strategy

TV shows, movies, and social creator content are lane hopping in search of engagement. It is common practice now for SVOD services to distribute one or several episodes for free on YouTube and TikTok in...

3 min read

Why do gamers play games? Half say mainly to relax, but the other half has different goals

Cover image for Why do gamers play games? Half say mainly to relax, but the other half has different goals

Rhys Elliott

6 Mar 2025

Audience Insight

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights...

6 min read

Scenes 2.0 | MIDiA’s updated entertainment playbook

Cover image for Scenes 2.0 | MIDiA’s updated entertainment playbook

Tatiana Cirisano

6 Mar 2025

In 2022, MIDiA introduced scenes as a new playbook for music marketing . As entertainment consumption fragments, what was once a singular “mainstream” is being replaced by hundreds of thousands of...

5 min read

Podcasting has finally become profitable, but question marks remain

Cover image for Podcasting has finally become profitable, but question marks remain

Rutger Rosenborg

5 Mar 2025

Product Strategy

Throughout 2023 and into 2024, you might have thought the sky was falling for podcasting. Layoffs and show cancellations had many in the industry wondering if there would be any financial future for the...

3 min read

YouTube is winning emerging markets by being social – and format-flexible

Cover image for YouTube is winning emerging markets by being social – and format-flexible

Hanna Kahlert

5 Mar 2025

Audience Insight

Cultural trends

In English-speaking markets (and much of Europe), entertainment consumption is split across a large number of digital platforms, segmented largely by content format, rights access, and legacy uptake. It...

5 min read

Mining fandom: Music’s Drive to Survive moment

Cover image for Mining fandom: Music’s Drive to Survive moment

Ben Woods

28 Feb 2025

Marketing Strategy

Netflix’s Drive to Survive did more than introduce a new entertainment layer for sports fans. The F1 docuseries provided a framework for re-igniting and nurturing fandom. Before then, sports documentaries...

4 min read

How to build a strong fanbase using identity resonance

Cover image for How to build a strong fanbase using identity resonance

Olivia Jones

27 Feb 2025

As entertainment consumption fragments, superstars dominate less, with fans gravitating towards ever-multiplying niches. This trend, alongside the maturation of streaming subscription growth, is driving...

2 min read

Social came for music streaming’s lunch – now is the time for streaming to bite back

Cover image for Social came for music streaming’s lunch – now is the time for streaming to bite back

Tatiana Cirisano

27 Feb 2025

Audience Insight

In the battle of music streaming versus social, the major (at least Western) music streaming services have never fully committed to implementing social features. Spotify has come the closest: an early...

5 min read

Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Cover image for Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Rutger Rosenborg

26 Feb 2025

Product Strategy

As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has...

3 min read

Can the smart TV become a canvas for content creation?

Cover image for Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

5 min read

The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Cover image for The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console...

5 min read

What the Reuters AI copyright decision means for the music industry

Cover image for What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

5 min read

How streaming platforms are adapting in the race for affordable content

Cover image for How streaming platforms are adapting in the race for affordable content

Rutger Rosenborg

19 Feb 2025

Business Strategy

Music is expensive – not for consumers, but for companies who have to license music copyrights from rightsholders. It is a large reason Spotify did not have a full year of profitability until 2024 ....

3 min read

Craft versus character: the equation the music industry needs to fix

Cover image for Craft versus character: the equation the music industry needs to fix

Mark Mulligan

18 Feb 2025

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

6 min read

The audio listener is too valuable for the music industry to ignore

Cover image for The audio listener is too valuable for the music industry to ignore

Rutger Rosenborg

13 Feb 2025

On the heels of positive Q4 2024 financials for Spotify , the National Music Publishers Association (NMPA) has not lost a step in holding the company accountable for what it sees as unauthorised music...

4 min read

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