Zach Fuller

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Cover image for Snap Inc Q1 2017

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects Wall Street’s reticence in taking the long-term view when It comes to tech stocks.

Amazon Double Down on Voice Control by Announcing Echo Show

Zach Fuller

9 May 2017

Amazon is doubling down on Echo’s success (60% growth rate since November 2016) by just announcing the Echo Show. A visual iteration on the Echo, the device is priced at $229.99 and will initially only be released in the US, mimicking the rollout strategy of the original Echo device last year.

min read

Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its latest pitch to brands and advertisers.

min read

The Platform-Agnostic Artist
Building Audiences In A Decentralized Media Landscape

Cover image for The Platform-Agnostic Artist

Zach Fuller

May 2017

post platform

platform agnostic

decentralised audience

It used to be much simpler. Fixed programming formats in Television, Print and Radio meant you knew where an audience was and how long they would be there for, yet creators now find themselves in an echo chamber where the tyranny of choice means their potential audience never stays in the same place for long.

WikiTribune Is a Start, But It Misses The Core Issue On Fake News

Zach Fuller

27 Apr 2017

alternative facts

Having created Wikipedia, one of the most widely read sites in the history of the World Wide Web, Jimmy Wales is aware of the complexities and pitfalls when it comes to managing the authenticity of information.

min read

Will Amazon’s Lex Platform Be the New App-Store?

Zach Fuller

21 Apr 2017

Amazon Prime Video

Swiftly following the success of the Echo, Amazon have announced their Lex platform is now open to 3rd party developers, allowing them to create and monetise chat-bots, further embellishing the device.

min read

Quick Take: Baidu Acquires xPerception as Competition in Sensory Computing Heats Up

Zach Fuller

14 Apr 2017

Chinese tech giant Baidu announced today they will be acquiring xPerception, in what can be interpreted as a strategic play for the Augmented Reality market. At face value, xPerception covers much of 2017 in tech’s buzzwords: AI, AR and Deep Learning.

min read

Quick Take: EyeO Acquires Flattr

Zach Fuller

5 Apr 2017

In what could be a turning point in content monetisation, the creators of Adblock Plus have announced today that they will be acquiring the micropayments company Flattr. What began as a partnership several months ago, turned into what EyeO founder, Till Faida, described as ‘a realisation of the ne...

min read

Palmer Luckey Leaves Facebook: Corporate Politics And VR's Trough Of Disillusionment

Zach Fuller

31 Mar 2017

Critical Developments

Palmer Luckey, once the boy wonder of VR’s renaissance, has announced he will be leaving the Oculus team at Facebook. Luckey had co-founded the Virtual Reality hardware company in 2012, thus ushering in the technology’s latest wave of public curiosity, as well as billions of investment in VR sta...

min read

Drake's More Life is the New Normal in Streaming

Zach Fuller

23 Mar 2017

Released over the weekend after much delay, Drake’s More Life project is setting records across the board on streaming platforms. The Canadian artist described More Life as ‘a body of work bridging the gap between major releases’ and positioned the release as neither a mixtape nor an album, bu...

min read

The Experience Economy
The Value Shift In Media Assets

Cover image for The Experience Economy

Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

Snap Inc. As An AR Company

Zach Fuller

17 Mar 2017

augmented reality

Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily ignore the questions over monetisation, Snapchat has a hold on youthful demographics that...

min read

Quick Take: Google AMP And The Ongoing Issue Of Inflated Metrics

Zach Fuller

10 Mar 2017

Media and Marketing

Google’s Accelerated Mobile Pages has allegedly been inflating the traffic metrics of its publishing clients. The service was launched last year in a bid to compete with Facebook’s Instant Articles, with both being sold to publishers as a method of increasing content traffic.

min read

Snapchat Imitations Are a Red Herring - Tencent Is Who Facebook Truly Want to Emulate

Zach Fuller

2 Mar 2017

Snapchat has gone public, yet investors are still cagey on the company's IPO in response to Facebook’s regular copying of the ephemeral image-based app. Such is the extent of this that in response to the S1 filing, there was a popular meme on LinkedIn suggesting Snapchat going public was even more...

min read

Paid Versus Free
Monetisation In The Post-Sales World

Cover image for Paid Versus Free

Zach Fuller

February 2017

Apple

Apple

Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Zach Fuller

23 Feb 2017

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young preten...

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Differentiating Full-Stack Media and Tech Ecosystems

Zach Fuller

20 Feb 2017

full stack media

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share sim...

min read

Sarnoff’s Law and the Media Valuation Shift

Zach Fuller

10 Feb 2017

The story of David Sarnoff is the archetypal American Dream. A Belarusian child immigrant arriving in New York City at the turn of the 20th century, the ambitious Sarnoff would demonstrate an early instinct for technological shifts with a prescient awarenessof the emerging media and entertainment in...

min read

A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Zach Fuller

1 Feb 2017

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore that it permeates the foundation myths of everyone from Apple to Google, and it actually pre...

min read

Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing the company’s hardware products, (though a slowdown in iPhone sales could potentially alter this...

min read

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