Zach Fuller

Music Catalogue and Streaming

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Blog post by Zach Fuller
When it comes to the music industry’s transition towards streaming, how the model has worked in the past requires a reconsideration of perspective. This is because throughout the business’s entire…
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New Media's YouTube Strategy

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Blog post by Zach Fuller
New media’s video strategy came to the fore in the last year. With instant articles on Facebook and Google meaning Vice, BuzzFeed and Vox’s core platforms lost significant amounts of traffic, video…
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Quick Take: NME and the Decline of Print

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Blog post by Zach Fuller
To paraphrase a proverb on the inevitability of change, ‘It is astonishing how long things can continue and how quickly they can fall’. The NME’s swift announcement of a final issue certainly aligns…
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