Tim Mulligan

Apple TV+ and The Beginning of Apple the Media Company – #AppleEvent

Blog post by Tim Mulligan

25 Mar 2019

Apple today announced the launch of its much anticipated video service, Apple TV+, at its #AppleEvent in Cupertino, California. It has been a long time in the making for a combination of reasons, not…

The BBC Confronts the Reality of Planet (Digital) Earth

Blog post by Tim Mulligan

20 Mar 2019

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave a talk at the Oxford Media Convention which starkly addressed the reality which the world’s oldest and arguably…

Apple Gets Ready for Showtime

Blog post by Tim Mulligan

15 Mar 2019

Apple fans this week have been speculating about the March 25 th event which the tech major has announced it will be holding at its Cupertino, California headquarters. The tagline for the event…

Netflix is Now Running Faster to Stand Still

Blog post by Tim Mulligan

7 Mar 2019

If a week is a long time in politics what must three years be in streaming video? In the case of Netflix, it turns out not a lot…in one key metric- domestic engagement. On other metrics Netflix has been…

The Emerging Video Content Bubble

Blog post by Tim Mulligan

26 Feb 2019

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video…

Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Blog post by Tim Mulligan

26 Feb 2019

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport…

What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Blog post by Tim Mulligan

26 Feb 2019

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind…

Netflix Finally Brings Home the Oscars And Leaves Hollywood Wondering What Next?

Blog post by Tim Mulligan

25 Feb 2019

Last night at the Oscars Netflix finally won its first Academy Award, and then a second one, and then a third one. Like London buses, Netflix had spent a long time waiting and then suddenly three came…

Why Apple Could Become The Safe Harbour For Creatives

Blog post by Tim Mulligan

19 Feb 2019

On March 25 th Apple is planning an event to formally announce the launch of both its forthcoming video and news subscription services. Likely attendees include Jennifer Aniston, Reese Witherspoon, Jennifer…

Another Week, Another Direct-To-Consumer Service Comes To Market

Blog post by Tim Mulligan

13 Feb 2019

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now . Access to Epix’s programming was previously only available through its…

Facebook: Will The Next 15 years Be As Favourable To The Social Media Hegemon?

Blog post by Tim Mulligan

5 Feb 2019

Yesterday (4th February) marked Facebook’s 15-year anniversary. Arguably no other company, with the notable exception of Google, has had as significant impact on our collective digital lives as the US…

The Video Subscription Challenge In 2019

Blog post by Tim Mulligan

1 Feb 2019

Amid all the excitement in the media world around the 2019 launches of direct-to-consumer services from such illustrious content producers as Disney and Warner Media, one clear question remains unanswered…

Hulu Takes Aim At Netflix

Blog post by Tim Mulligan

25 Jan 2019

From February 26 th , Hulu, currently the number three subscription video on demand (SVOD) service in the US, will reduce its ad-supported offering from $7.99 to $5.99. This comes one week after Netflix…

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan

23 Jan 2019

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores…

Amazon Dives Into Ad-Supported Video With IMDB Freedive

Blog post by Tim Mulligan

16 Jan 2019

Last week’s US launch of IMDB Freedive marks Amazon’s long anticipated move into ad-supported Video on Demand (AVOD). IMDB is the long-standing Amazon subsidiary which operates as a film data base…

Hulu’s Integrated Streaming And Pay-TV Approach Could Be The Future of Video Entertainment

Blog post by Tim Mulligan

11 Jan 2019

On Tuesday, US streaming video provider Hulu announced that it had reached 25 million subscribers, a 48% increase year on year. This was on the back of a 36% growth rate in 2017 and now means that Hulu…

Consumer Willingness to Pay for Video Streaming Subscriptions

Report by Tim Mulligan

8 Jan 2019

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The…

2019—The Year The Traditional TV Ratings System Finally Crumbles

Blog post by Tim Mulligan

2 Jan 2019

2019 has only just begun and already the traditional world of the TV ratings has sustained a heavy blow with US TV Network CBS not renewing its Nielsen contract into 2019. This is a significant blow…

Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Blog post by Tim Mulligan

21 Dec 2018

This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company…

Google, Facebook, And The Coming Big Tech Disruption

Blog post by Tim Mulligan

12 Dec 2018

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public…