Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

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Tim Mulligan

24 Nov 2022

Artists’ Equity

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners (who have committed $100 million to fund the venture) and aims to expand profit participation al...

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

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Tim Mulligan

17 Nov 2022

MLS Season Pass

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports into their streaming video propositions.

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Unlocking the saturation conundrum
Key video trends going into 2023

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Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods

November 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription vid...

Why video monetisation is becoming more complex

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Tim Mulligan

14 Nov 2022

video monetisation

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided with a cost-of-living crisis to blunt continued user growth.

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Xbox Game Pass Ultimate Samsung smart-TV partnership

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Tim Mulligan

November 2022

Read the case study …

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

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Tim Mulligan

10 Nov 2022

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal set top boxes a one off payment in return for “lifetime” access to in this case diaspora mid...

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From video hardware to entertainment hardware
The gamer opportunity for smart TVs

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Tim Mulligan

November 2022

smart tvs

SVOD

d2c

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption and in-game spending,offering an unparalleled platform distribution opportunity for cross-platform gamesdistributors such as Xbox Game Pass.

Why Netflix Basic with Ads is an inflection point for streaming TV

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Tim Mulligan

3 Nov 2022

Netflix basic with ads

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers and de-facto replaced them with 15 million Peacock direct-to-consumer (D2C) subscribers.

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How DAZN is set to reboot global sports fandom

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Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League (UWCL) broadcast coverage.

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Teleparty

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Tim Mulligan

October 2022

Read the case study …

Friction TV
Addressing the user experience disconnect in streaming TV

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Tim Mulligan

October 2022

Apple

Netflix

SVOD

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands. Consumers require multiple services with different user experiences to engage in the full range of TV content previously available in one ecosyste...

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

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Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted ...

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Why Samsung is pushing Tizen across the smart TV ecosystem

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Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system, Tizen.

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Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

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Tim Mulligan

4 Oct 2022

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and Sky Deutschland Germany, Austria, and Switzerland.

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Video consumer snapshot Q2 2022

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Tim Mulligan

September 2022

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q2 2022 consumer survey, fielded in the US, UK,...

Amazon touches down with a new streaming era for NFL and a boost to Prime membership

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Tim Mulligan

27 Sep 2022

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new$1 billion-per-yeardomestic broadcast rights deal . Amazon’s decision to become the exclusive broadcaster (via Prime Video and Twitch) has meant that all NFL fans outside of the local markets o...

min read

Content is king, distribution is queen but retention is revolutionary

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Tim Mulligan and Hanna Kahlert

September 2022

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...

Fox brings its FIFA World Cup 2022 coverage into the streaming era

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Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights, the free ad-supported streaming TV (FAST) channel will provide series and films focusing ...

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Why Netflix is doubling down on strengthening its media fusion IP moat

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Tim Mulligan

14 Sep 2022

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s mainstream brand recognition allowed it to capitalise on the 12% increase in home entertainm...

min read

Amazon demonstrates the viewing power of proven content IP

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Tim Mulligan

7 Sep 2022

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe IP.

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