Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Netflix feels the pressure of succumbing to market demands around advertising

Blog post by Tim Mulligan

22 Dec 2022

Netflix

Netflix basic with ads

ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...

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2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

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Why X marks the spot for ITV

Blog post by Tim Mulligan

14 Dec 2022

ITVX

Video

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+....

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The engagement dilemma means that film has to embrace the future

Blog post by Tim Mulligan

6 Dec 2022

cinema

Movies

hybrid entertainment

Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed...

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Is global sport now entering into the Colin Kaepernick era?

Blog post by Tim Mulligan

1 Dec 2022

World Cup

FIFA

Qatar

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

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Video reports bundle
Available for a limited time

Report by Tim Mulligan and Ben Woods

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

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Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Blog post by Tim Mulligan

24 Nov 2022

Artists’ Equity

Ben Affleck

Matt Damon

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners...

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Blog post by Tim Mulligan

17 Nov 2022

MLS Season Pass

MLS

Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

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Unlocking the saturation conundrum
Key video trends going into 2023

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

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Why video monetisation is becoming more complex

Blog post by Tim Mulligan

14 Nov 2022

video monetisation

Video

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

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Xbox Game Pass Ultimate Samsung smart-TV partnership

Case Study

Case Study by Tim Mulligan

11 Nov 2022

Video

Samsung

Microsoft

Read the case study …

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Blog post by Tim Mulligan

10 Nov 2022

piracy

iStar

IBCAP

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal...

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From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Report by Tim Mulligan

8 Nov 2022

£3,000.00 excl. VAT

Video

smart tvs

SVOD

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

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Why Netflix Basic with Ads is an inflection point for streaming TV

Blog post by Tim Mulligan

3 Nov 2022

Netflix basic with ads

Video

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

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How DAZN is set to reboot global sports fandom

Blog post by Tim Mulligan

27 Oct 2022

DAZN

UWCL

EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

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Teleparty

Case Study

Case Study by Tim Mulligan

21 Oct 2022

Video

Netflix

DAZN

Read the case study …

Friction TV
Addressing the user experience disconnect in streaming TV

Report by Tim Mulligan

20 Oct 2022

£3,000.00 excl. VAT

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

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A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Blog post by Tim Mulligan

19 Oct 2022

Netflix

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

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Why Samsung is pushing Tizen across the smart TV ecosystem

Blog post by Tim Mulligan

11 Oct 2022

Tizen

Samsung

smart tvs

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

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Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Blog post by Tim Mulligan

4 Oct 2022

Formula One

F1

Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

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