KERV Interactive dives into mainstream shopping TV
KERV Interactive dives into mainstream shopping TV
Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
TV monetisation
The third way
The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward...
It is time for video to seize the emerging monetisation opportunities of streaming TV
Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew...
min read
Year of change
Themes that will shape entertainment in 2023
This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...
Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A
On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest...
min read
Disney versus Netflix – a tale of two contrasting commissioning strategies
Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response...
min read
Peak talent is here for streaming TV
Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at...
min read
Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil
Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...
Why the paid sharing push by Netflix is a sign of weakness
InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022...
min read
Match point – Tennis faces its generational pivot through Netflix
The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...
min read
MIDiA Research video subscription forecasts 2023-2030
APAC to the fore
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...
Pivot point
MIDiA 2023 predictions
MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....
The 2023 cinema reboot
The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of...
min read
The great movie reset
How films can drive higher income spending in video
The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...
Netflix feels the pressure of succumbing to market demands around advertising
The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...
min read
2023 MIDiA predictions
Pivot point
In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...
Why X marks the spot for ITV
On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+....
min read
The engagement dilemma means that film has to embrace the future
Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed...
min read
Is global sport now entering into the Colin Kaepernick era?
For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...
min read
Video reports bundle
Available for a limited time
This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...