Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

YouTube Gets Tough On Content Creators

Tim Mulligan

14 Apr 2015

disruption

ecosystem

Online video

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners-...

min read

Read more …

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

April 2015

Netflix

smart tvs

connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone...

Read more …

Vessel Opens Its Door To Closed Windows

Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted...

min read

Read more …

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

March 2015

YouTube

taylor swift

traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery...

Read more …

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

March 2015

YouTube

10th anniversary viral stars

traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format....

Read more …

YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

March 2015

YouTube

traditional media content producers

YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as...

Read more …

US Music Consumers: The Growing Impact Of Free

Tim Mulligan

16 Jan 2015

MIDiA has just published a new report “US Music Consumer Deep Dive: The Growing Impact Of Free”. The report reveals how the US market continues to act as a global bellwether for how emerging digital...

min read

Read more …

US Music Consumer Deep Dive
The Growing Impact Of Free

Tim Mulligan

January 2015

music consumers

Streaming Music

downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models...

Read more …