Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Netflix Disrupts The Movie Business

Tim Mulligan

18 Sep 2015

Video

Last week at the Venice film festival something unprecedented occurred. Alongside the usual whirl of bright and thought provoking auteur pieces and International films with IQ, Netflix premiered its first...

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THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Tim Mulligan

7 Sep 2015

BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order...

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NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Tim Mulligan

2 Sep 2015

Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals...

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THE SVOD WAR OPENS A NEW FRONT IN JAPAN

Tim Mulligan

27 Aug 2015

Not to be outdone by Netflix, Amazon has announced that sometime in September it too will be launching its SVOD (Subscription Video on Demand) service Amazon Prime Video, in Japan. With Netflix due to...

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COMCAST STAKES ITS CLAIM IN ONLINE VIDEO

Tim Mulligan

21 Aug 2015

Critical Developments

It has emerged that Comcast, the largest Cable & Broadband operator in the United States is getting ready to launch a new video platform, provisionally entitled Watchable. The project which has been18...

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The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

August 2015

Apple

traditional tv companies

tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and...

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Liberty, ITV And The OTT Effect

Tim Mulligan

5 Aug 2015

The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the...

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Global Video Forecast 2015-2020
Subscriptions Come Of Age

Tim Mulligan

July 2015

Video

smartphones

broadcast

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription...

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A Glimpse Into The Future Of Video Consumption

Tim Mulligan

10 Jul 2015

Media and Marketing

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

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Facebook Goes Head To Head With YouTube

Tim Mulligan

3 Jul 2015

disruption

ecosystems

Online video

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social...

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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

July 2015

US

UK

sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire...

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The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Tim Mulligan

29 Jun 2015

Media and Marketing

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old...

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Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Tim Mulligan

17 Jun 2015

disruption

ecosystems

Online video

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content...

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Pinterest Changes The Rules of Online Advertising

Tim Mulligan

21 May 2015

disruption

ecosystem

Online video

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully...

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Verizon Seeks To Future-Proof Its Online Video Strategy

Tim Mulligan

14 May 2015

disruption

ecosystems

Online video

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet...

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The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

May 2015

Netflix

Pay-TV

traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it...

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YouTube Goes Into The Movie Business

Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th...

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FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis...

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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

April 2015

US

Apple

YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played...

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Why Netflix Is Worried About Sling TV

Tim Mulligan

17 Apr 2015

disruption

ecosystem

Streaming

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented...

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