Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Report by Tim Mulligan

29 Feb 2016

US

cable tv

usa

The 20,000 Foot View 2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber...

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Snapchat Video Comes Into Its Own

Blog post by Tim Mulligan

18 Feb 2016

Grammys

Instagram

Mobile content

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the...

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Apple Get Into Scripted Drama With Dr Dre

Blog post by Tim Mulligan

16 Feb 2016

Apple

apple music

Beats

The inevitable first shot by Apple in the video streaming originals battle has been fired. On Friday the Hollywood Reporter ran with the announcement that Apple was paying for media mogul Andre Young –...

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Blog post by Tim Mulligan

12 Feb 2016

Miranda Sings

Native Content Creators

Netflix

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t...

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Why NBCUniversal's Decision To Bring The Kardashians & Co To Online Video Is A Smart Move

Blog post by Tim Mulligan

11 Feb 2016

Critical Developments

Today NBCUniversal announced that it is launching a new SVOD (Subscription Video On Demand) Service focused on reality TV programming. This is a rare example of innovative thinking from a network in the...

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Google And The Battle For The TV Set

Blog post by Tim Mulligan

2 Feb 2016

Amazon

Apple

Facebook

The Future of TV Coalition , a coalition of US Pay-TV companies whose 47 members include Comcast, Time Warner Cable, Charter Communications and Dish Network has reacted strongly to Google’s latest attempt...

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The Third Screen Revolution
The Explosion In Mobile Video

Report by Tim Mulligan and Karol Severin

29 Jan 2016

content strategy

mobile video

content format innovation

The 20,000 Foot View Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about...

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Why Netflix and Amazon Are Outbidding The Competition For The Best Of Sundance

Blog post by Tim Mulligan

27 Jan 2016

Amazon

manchester by the sea

Netflix

Amid the cold wintery weather of Utah, something extraordinary is happening, and it is not just the annual Sundance Film Festival currently being held in the scenic location of Park City. For the world’s...

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Why Spotify Is Getting Into Video

Blog post by Tim Mulligan

26 Jan 2016

Online video

Online video

short form video

This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality...

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Report by Tim Mulligan

21 Jan 2016

YouTube

twitter

music video

The 20,000 Foot View The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed...

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How Pay-TV Can Get Netflix Off Its Front Lawn

Blog post by Tim Mulligan

20 Jan 2016

emerging markets

Netflix

Online video

Amidst all the positive news about Netflix’s continuing growth story, some interesting points were touched upon in yesterday’s Netflix Q4 2015 Earnings Interview with analysts. Perhaps the most revealing...

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Why An Indie Film Streaming Service Looks To China To Disrupt Its Competitors

Blog post by Tim Mulligan

19 Jan 2016

Media and Marketing

If one was to seek out two areas of video streaming that are currently wide open and waiting for consolidation then right at the top of that list would be film and the China market. Ever since last September...

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Is Apple Poised To Disrupt The Pay-TV Industry By Buying HBO?

Blog post by Tim Mulligan

14 Jan 2016

Apple

HBO

Online video

As opportunities go, it doesn’t get much bigger than this: the opportunity to buy the most lucrative content creator in video. Rumours are running around that ( click here to see the Market Watch Article...

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Why Virtual Reality Will Not Break Through To The Mainstream in 2016

Blog post by Tim Mulligan

13 Jan 2016

CES

occulus rift

Online video

The premier of Fox Home Entertainment’s second VR (Virtual Reality) content offering was received with much excitement at CES last week. 21st Century Fox’s blockbuster science fiction smash hit The...

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Netflix Has Now Achieved What Pay-TV Could Only Dream Of

Blog post by Tim Mulligan

7 Jan 2016

international online video growth

Netflix

Online video

When Netflix’s CEO Reed Hastings gave his keynote presentation yesterday at CES in Las Vegas what caught the media’s attention was the scale of the Video Subscription Service’s global ambitions....

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The Birth of The ESPN For Video Games?

Blog post by Tim Mulligan

5 Jan 2016

Activision Blizzard

Digital Media

ESPN+

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming...

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Disney At The End of 2015: A Tale Of Two Brands

Blog post by Tim Mulligan

23 Dec 2015

Disney

ESPN+

lucas films

Friday’s downgrade of Disney stock by BTIG analyst Richard Greenfield to a sell rating was based upon the current travails of its Sports broadcasting flagship ESPN. This resulted in a 4% decline in Disney’s...

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Netflix Originals In Top Ten Google Search Rankings

Blog post by Tim Mulligan

17 Dec 2015

google search

Netflix

Netflix originals

Amidst all the publicity around the most searched for terms on Google in 2015 was the revelation that not one, but three Netflix shows feature in the top ten trending TV Show searches globally. And these...

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MIDiA Research Predictions, 2016
Video Eats The World

Report by Mark Mulligan, Tim Mulligan and Karol Severin

15 Dec 2015

Streaming Music

Streaming Video

digital music

The 20,000 Foot View This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability...

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Netflix Gets Ready To Disrupt TV Commissioning In 2016

Blog post by Tim Mulligan

10 Dec 2015

Netflix

Online video

SVOD

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will...

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