Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Online video

Pay TV

Streaming Video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers...

min read

Read more …

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

Read more …

Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

distribution

land

messaging apps

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson...

min read

Read more …

BT Pays A Premium For Video Scarcity

Tim Mulligan

6 Mar 2017

BT

BT Sports

Champions League

Today BT announced the extension of their exclusive UK broadcasting rights deal with UEFA for all Champions League and Europa League matches until the end of the 2020-2021 season. This has cost the UK...

min read

Read more …

YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

ESPN+

Fox

Online video

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it...

min read

Read more …

Amazon & Netflix Go To The Oscars

Tim Mulligan

27 Feb 2017

Video

Music

Audio

Yesterday’s 89th Academy Awards made history. For the first time, streaming services were critically recognized by the Academy Of Motion Pictures and Sciences with Netflix and Amazon, the two largest...

min read

Read more …

Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

awesomeness tv

Mobile content

Online video

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in...

min read

Read more …

Why Sling TV’s Move Into Cloud DVR Takes SVOD One Step Closer To Supplanting Non-streaming Pay TV

Tim Mulligan

17 Feb 2017

Video

Music

Audio

Sling TV’s recently announced that it would be expanding its cloud DVR trial to its subscriber base who access the service through Amazon Fire TV and Android devices. This will be closely followed by...

min read

Read more …

The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime

Amazon Prime Video

morgan stanley

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription...

min read

Read more …

YouTube Unleashes The Power Of Live Streaming

Tim Mulligan

8 Feb 2017

Facebook

live video

superchat

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows...

min read

Read more …

The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

BBC

BBC Worldwide

IPO

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering...

min read

Read more …

Why Facebook Is Getting Serious About Native Video Content Creators

Tim Mulligan

3 Feb 2017

Facebook

google

NFL

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically...

min read

Read more …

Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

Go90

mobile apps

Mobile content

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

min read

Read more …

Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Tim Mulligan

27 Jan 2017

amazon studios

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory....

min read

Read more …

Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

blockbuster

content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental...

min read

Read more …

What’s In A Name: From Yahoo to Altaba

Tim Mulligan

11 Jan 2017

Alibaba

altaba

Apple

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two....

min read

Read more …

Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

Netflix

Online video

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th ....

min read

Read more …

US Video Market Overview
SVOD Grows The Pay-TV Market

Tim Mulligan

January 2017

US

Streaming Video

SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological...

Read more …

Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

advertising

Facebook

Mad Men

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”...

min read

Read more …

The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

Facebook

feature films

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke,...

min read

Read more …