Tim Mulligan

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan

10 Mar 2015

The 20,000 Foot View YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as…

YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown…

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Report by Tim Mulligan

5 Mar 2015

The 20,000 Foot View YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously…

US Music Consumers: The Growing Impact Of Free

Blog post by Tim Mulligan

16 Jan 2015

MIDiA has just published a new report “US Music Consumer Deep Dive: The Growing Impact Of Free”. The report reveals how the US market continues to act as a global bellwether for how emerging digital…

US Music Consumer Deep Dive
The Growing Impact Of Free

Cover image for US Music Consumer Deep Dive

Report by Tim Mulligan

7 Jan 2015

The 20,000 Foot View The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption…

Disney Q3 Earnings: The Painful Transition To Direct-To-Consumer

Blog post by Tim Mulligan

3 Dec 0001

Telegraph New Strategy

Blog post by Tim Mulligan

3 Dec 0001

Yesterday the Telegraph announced its decision to remove bulks from its operations. Bulks are the distribution of free copies of the print version of newspapers and a means to pad out print circulations,…

Brand Awareness Is The Other Side Of Fandom

Blog post by Tim Mulligan

3 Dec 0001

Iflix And The Emerging Market Opportunity For Video

Blog post by Tim Mulligan

3 Dec 0001

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched…

Apple, Eros And The Billion Dollar Content Play

Blog post by Tim Mulligan

3 Dec 0001

The Economic Times yesterday ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly…

The Challenge Of Creating Disruptive Pioneers In The TV Industry

Blog post by Tim Mulligan

3 Dec 0001

At this year’s TV Connect, the headline industry panel was on creating disruptive pioneers. The participants included Mark Wilson-Dunn -the Vice President of BT Media and Broadcast Enterprises, Faz Aftab…