Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Eleven’s Challenge With Commercialising Newly Acquired Sports Rights

Tim Mulligan

7 Aug 2018

English Premier League

Sports entertainment disruptor Eleven Sports has been making headway over the previous 12 months with a series of notable acquisitions of premium sports rights in non-premium markets. Eleven’s business model involves building a next-generation direct-to-consumer proposition through a contract-free...

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Wall Street Begins to Unfriend Facebook

Tim Mulligan

26 Jul 2018

Yesterday (July 25 th ) Facebook announced its Q2 earnings and the results were not what the big financial speculators were looking for. Revenue for the quarter was $13.32 billion versus the $13.36 billion consensus estimate.

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YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Tim Mulligan

24 Jul 2018

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these six-figure loyalty payments is the looming threat of social video disruptor IGTV (Instagram TV).

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Netflix 2018 Q2 Earnings: Wall Street Wakes Up to the Savvy Switcher

Tim Mulligan

17 Jul 2018

original content

paid subscriptions

On Monday (July 16 th ) Netflix announced its 2018 Q2 earnings and came head to head with the inflated expectations raised through six months of sustained growth. Netflix’s stock price has increased everyday this year at an average of 1.

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Ego and Digital Disruption Drive S4 Capital and 21st Century Fox To Shore Up for the Future

Tim Mulligan

11 Jul 2018

21st Century Fox

Today’s increased bid by 21 st Century Fox for the 60.5% of Sky which it does not currently own comes the day after media company S4 Capital successfully won the bidding war for Dutch creative agency MediaMonks.

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Where Verizon went wrong with go90

Tim Mulligan

3 Jul 2018

Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90 was launched on the back of a $200 million purchase of Intel’s unreleased streaming service, ...

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TV and Video Advertising
The Shift to Digital

Cover image for TV and Video Advertising

Tim Mulligan

June 2018

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining by an average 3% per year from 2017 to 2023. In the meantime, over-the-top (OTT) ad revenue will increase by 10.

IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content o...

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Is This The Last Broadcast TV World Cup?

Cover image for Is This The Last Broadcast TV World Cup?

Tim Mulligan

19 Jun 2018

English Premier League

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia 5-0.

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Telcos, Media, and the Battle for Monopsony

Tim Mulligan

14 Jun 2018

This week has seen the culmination of unprecedented moves in the realignment of the Telco and media ecosystems. In October 2016 AT&T, the largest US Telco, put in a bid to acquire content conglomerate Time Warner.

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Facebook — The Video News Hegemon?

Tim Mulligan

11 Jun 2018

Last Wednesday Facebook officially announced that it was partnering with a number of well-known news publishers to provide original news programmes that will feature on Watch, Facebook’s video service which is currently only available in the US.

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Why Amazon is Getting into English Premier League Football

Tim Mulligan

7 Jun 2018

Amazon Prime Video

Today is a historic day for the English Premier League, the most followed and the most valuable football league internationally. Back in February, when the 2019–2022 EPL domestic rights were auctioned off for a combined £4.

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Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Cover image for Tech Majors Market Shares Q1 2018

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...

News is The Marketing Plug in Streaming Video’s Offering Gap

Tim Mulligan

4 Jun 2018

Last week it was revealed that BuzzFeed News plans to launch a new video interview show to be streamed on Facebook Watch. The weekly show will feature 20-minute episodes with news-making personalities from the worlds of politics and celebrity.

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Post-GDPR Privacy Will Become The New Premium As The Privacy Battle Rages On

Tim Mulligan

1 Jun 2018

EU residents over the last month have been bombarded with increasingly desperate calls online for acknowledgement of convoluted and reluctantly drafted privacy agreements from digital platforms. The sudden-found interest in articulating privacy issues for users has been brought about by the impeding...

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The Politician As Show Runner

Tim Mulligan

25 May 2018

Monday’s announcement by Netflix that it had engaged the Obamas to produce a show represents the further evolution of the power of the show runner and the increasing overlap between celebrity and politics.

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Why Amazon could become the ESPN of future E-sports coverage

Cover image for Why Amazon could become the ESPN of future E-sports coverage

Tim Mulligan

16 May 2018

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another milestone in the rise of e-sports as a content destination in its own right.

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2018 India SVOD Consumer Deep Dive

Cover image for 2018 India SVOD Consumer Deep Dive

Tim Mulligan

May 2018

Streaming

Hungama

Netflix

India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD market still lags significantly behind the US and China in terms of revenues and subscribers.

Disney Q2 Earnings: The Warnings Lights Are Flashing

Tim Mulligan

9 May 2018

Yesterday’s Q2 Earning Results from the Walt Disney Company pleased Wall Street by beating earnings estimates. However, a closer look at the financials reveals why Disney’s much heralded pivot to subscription video on demand (SVOD) is a strategic imperative for the longevity of the media conglom...

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Does Tencent Hold The Key To The Future Of Media Distribution?

Tim Mulligan

3 May 2018

The digital foundations of premium video are undergoing profound transformation. Firstly, traditional TV programming and feature films are becoming decoupled from their original distribution technologies and repositioned as premium video content for digital services.

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