Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Spatial computing meets capability reality as Apple drives its format innovation rollout

Blog post by Tim Mulligan

6 Jul 2023

spatial computing

Luxshare

Apple

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity...

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Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Report by Tim Mulligan

5 Jul 2023

£3,000.00 excl. VAT

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

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Streaming TV meets local
Amazon’s UK creative industries investments

Case Study

Case Study by Tim Mulligan

5 Jul 2023

Business Strategy

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Understanding the power of retention in the subscription economy

Blog post by Tim Mulligan

30 Jun 2023

retention

Streaming plans

Recurly

MIDiA Research highlighted the shift towards retention in The Streaming retention revolution ,which was published 12 months ago and is more relevant than ever as inflation becomes embedded and the risks...

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Why Amazon is deploying the Medici factor in its crucial UK market

Blog post by Tim Mulligan

22 Jun 2023

Amazon

UK culture

Video

Today Amazon announcedits impact upon the creative landscape of the UK, a territory both similar and uniquely different from its US domestic market. The headline number estimated by Capital Economics is...

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What the Charlotte Hornets sale says about sports fandom in 2023

Blog post by Tim Mulligan

20 Jun 2023

Charlotte Hornets

Michael Jordan

basketball

Basketball icon Michael Jordan is selling his majority ownership in the Charlotte Hornets in a deal estimated to be valued at $3 billon. This figure is more than ten times the $275 million Jordan initially...

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Netflix Bites into Reality (for a limited time only)

Blog post by Tim Mulligan

15 Jun 2023

Netflix

NETFLIX BITES

IRl

On June 30th, Netflix will launch its first ever pop-up restaurant, NETFLIX BITES ,at the Short Stories Hotel in Los Angeles. Featuring sampling menus from its celebrity chefs from Netflix original shows,...

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When innovation offers compelling reasons, entertainment consumption follows

Blog post by Tim Mulligan

8 Jun 2023

Vision Pro

Apple

VR

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display...

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Localisation needs to support paid sharing as the key revenue growth driver for Netflix

Blog post by Tim Mulligan

2 Jun 2023

Netflix

Video

Business Strategy

Netflix finds itself at yet another inflection point as it rolls out its paid sharing plan in the US. With a saturated domestic market (32% of paid members in Q1 2023 were from North America), finding...

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Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

£3,000.00 excl. VAT

Video

Netflix

Netflix

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...

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Why Max is the one to watch in 2023

Blog post by Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Max

HBO Max

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand...

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The great monetisation reset
New ways to monetise streaming video audiences

Report by Tim Mulligan and Ben Woods

12 Apr 2023

Free Report

Video

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found...

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The great monetisation reset

Blog post by Tim Mulligan

6 Apr 2023

NBCUniversal

Kerv Interactive

Twitch

2023 is shaping up to be an inflection point for video. The initial wave of streaming disruption is maturing and recalibrating to reflect a new period of adjustment to the new normal of slowing subscriber...

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Ad-supported video consumer snapshot Q4 2022
US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil

Report by Tim Mulligan

1 Apr 2023

£3,000.00 excl. VAT

Video

Audience Insight

This report presents a snapshot of ad-supported video users, including age breakdowns, time spent on video (subscription video on demand (SVOD), ad-supported video on demand (AVOD), and pay-per-view),...

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How to future-proof video entertainment

Blog post by Tim Mulligan

23 Mar 2023

Strategy

Connected TV World Summit

finite digital wallets

This year’s Connected TV World Summit was in many ways a sanity-check on where the wider digital entertainment business is at the end of Q1 2023. The conference is being held amid a backdrop of rolling...

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Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

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The Witcher
Netflix’s appeal to gamer fandom

Case Study

Case Study by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

Video

Games

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Finding the third way for video monetisation

Blog post by Tim Mulligan

2 Mar 2023

Streaming

monetisation

streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

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KERV Interactive dives into mainstream shopping TV

Case Study

Case Study by Tim Mulligan

1 Mar 2023

Video

Business Strategy

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TV monetisation
The third way

Report by Tim Mulligan

28 Feb 2023

£3,000.00 excl. VAT

Comcast

NBCUniversal

Business Strategy

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward...

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