Tim Mulligan | MIDiA Research

Why Game of Thrones Season Eight Represents the Swan Song for Linear Scheduling

Tim Mulligan

20 May 2019

Unless you’ve been living under a piece of dragonstone for the last two months, you’ll be aware that the last episode of Game of Thrones aired last night. For fans of the hit TV show, the final season...

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The US Sports Betting Market Is Heating Up After Fox Plays its Strategic Hand

Tim Mulligan

14 May 2019

Fox

Fox Corp

Sports

Fox Corporation – the successor company to 21st Century Fox – has made its first decisive move since completing the $71 billion sale of 21stCentury Fox’s non-news and sports network assets in March....

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Is Sinclair About to Cause a Stir in US Streaming Sports Coverage?

Tim Mulligan

9 May 2019

Disney

RSN

Sinclair Broadcasting

This has been a busy week for Disney. As part of the regulatory approval terms for acquiring 21stCentury Fox’s non-US TV network businesses, it had to divest itself of the 22 regional sports networks...

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Walmart the Video Innovator?

Tim Mulligan

1 May 2019

Online video

VUDU

wallmart

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech...

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US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Cover image for US Cord Cutting Full Year 2018

Tim Mulligan

April 2019

US

YouTube

Streaming Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Tim Mulligan

23 Apr 2019

direct-to-consumer

Disney

hulu

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator...

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Netflix and the Value Add in Content Partnerships

Tim Mulligan

9 Apr 2019

Video

Netflix’s Q1 2018 earnings release next week will be closely scrutinised by investors and industry competitors alike for some reassurance over the ever-increasing content obligations being assumed by...

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The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

Apple News+

apple services

Apple TV

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s...

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Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Tim Mulligan

1 Apr 2019

cord cutting

Streaming

Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

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E-sports
An Alternative Future for Televised Sports?

Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

April 2019

Video

YouTube

Amazon

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...

Apple TV+ and The Beginning of Apple the Media Company – #AppleEvent

Tim Mulligan

25 Mar 2019

Apple TV

Apple video

Media

Apple today announced the launch of its much anticipated video service, Apple TV+, at its #AppleEventin Cupertino, California. It has been a long time in the making for a combination of reasons, not least...

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SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

The BBC Confronts the Reality of Planet (Digital) Earth

Tim Mulligan

20 Mar 2019

BBC

british tv

Global TV

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave a talk at the Oxford Media Conventionwhich starkly addressed the reality which the world’s oldest and arguably most...

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Apple Gets Ready for Showtime

Tim Mulligan

15 Mar 2019

Apple video

Online video

Streaming Video

Apple fans this week have been speculating about the March 25 th event which the tech major has announced it will be holding at its Cupertino, California headquarters. The tagline for the event...

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Netflix is Now Running Faster to Stand Still

Tim Mulligan

7 Mar 2019

Netflix

peak attention economy

streaming peaks

If a week is a long time in politics what must three years be in streaming video? In the case of Netflix, it turns out not a lot…in one key metric- domestic engagement. On other metrics Netflix has been...

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What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Tim Mulligan

26 Feb 2019

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind...

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Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Tim Mulligan

26 Feb 2019

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport...

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Netflix Finally Brings Home the Oscars And Leaves Hollywood Wondering What Next?

Tim Mulligan

25 Feb 2019

film industry

Films

Hollywood

Last night at the Oscars Netflix finally won its first Academy Award, and then a second one, and then a third one. Like London buses, Netflix had spent a long time waiting and then suddenly three came...

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Why Apple Could Become The Safe Harbour For Creatives

Tim Mulligan

19 Feb 2019

Netflix

SVOD

Uncategorised

On March 25 th Apple is planning an event to formally announce the launch of both its forthcoming video and news subscription services. Likely attendees include Jennifer Aniston, Reese Witherspoon, Jennifer...

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Another Week, Another Direct-To-Consumer Service Comes To Market

Tim Mulligan

13 Feb 2019

direct-to-consumer

Epix Now

Online video

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now . Access to Epix’s programming was previously only available through its...

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