Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Q2 2020 TV Show Demand
Europe

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Tim Mulligan

June 2020

Video

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 16 European countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

Q2 2020 TV Show Demand
Middle East and North Africa (MENA)

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Tim Mulligan

June 2020

TV show

midia index

wikipedia

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across five MENA countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

Recovery Economics
Bounce Forward not Back - Slides

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Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal. The recording is available here ....

The BBC Steps Into A Brave New World With The Appointment of Tim Davie

Tim Mulligan

9 Jun 2020

The appointment of Tim Davie, the current chief executive of BBC Studios – the commercial licensing and production arm of the BBC – as the next director general of the BBC is a signal that fundamental change is coming to the UK national broadcaster.

min read

HBO Max’s Existing IP Is Emerging as Its Key Asset

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Tim Mulligan

5 Jun 2020

One week into the HBO Max launch and its competitive edge is starting to show in an area which streaming services are not best known – their existing intellectual property. The new season 4 of adult animation Rick and Morty has been airing on Adult Swim, one of Warner Media’s pay-TV ...

min read

US Video Consumer Deep Dive
Q1 2020

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Tim Mulligan

May 2020

Apple

Amazon

Apple TV

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users, and top streamed TV shows. Companies and brands...

California Plans To Reopen Studios, But Return to Normality Will Take Much Longer

Tim Mulligan

26 May 2020

Last week Gary Newsom, the governor of California announced the imminent rolling out of measures this week for the resumption of production of Hollywood movies and TV Shows. Los Angeles County, where the majority of the production studios are based will be excluded in the first phase as it prepares ...

min read

Recovery Economics
Post-Lockdown Innovation

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

May 2020

Business Strategy

Audience Insight

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximise opportunities in the post-lockdown era.

TikTok Steals a March On Disney

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Tim Mulligan

19 May 2020

Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese tech major ByteDance.

min read

Video Steps into the First On-Demand Recession

Tim Mulligan

13 May 2020

A much-cited phrase used to quantify the recent run of cable and satellite TV subscriptions cancellations in the US has been “horrific”. In Q1 the leading publicly-reporting traditional pay-TV providers reported a record 1.

min read

Disney’s Results for Calendar Q1 Underlines The Importance Of its D2C Pivot

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Tim Mulligan

7 May 2020

There was no dressing it up. Disney had a bad start to the year from a financial perspective. In its Q2 2020 (calendar Q1 2020) report the company announced an 85% decline in income from its continuing operations before taxes, and an even greater 91% decline in net income from continuing operations.

min read

Does Virgin Media Plus O2 Equal A New UK Communications Major?

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Tim Mulligan

6 May 2020

Liberty Global which is the parent company of Virgin Media, is in talks with Telefonica subsidiary O2 about combining the two businesses together to create a new UK challenger to BT. Virgin Media is the second largest pay-TV operator in the UK with four million video subscribers and 5.

min read

How COVID-19 Catalysed Competitiveness Among The Video Majors

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Tim Mulligan

5 May 2020

While the previous two months of pandemic disruption has had a dramatic impact upon video streaming, the overall direction of travel for video has remained constant, with video streaming remaining the future of TV and film consumption.

min read

D2C 2020
Media, Tech and Communications Majors Go Head to Head

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Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing COVID-19 epidemic have placed power firmly in the hands of service...

YouTube Ad Revenue Continues To Grow But For How Much Longer?

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Tim Mulligan

30 Apr 2020

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google and Facebook between them account for the overwhelming majority of digital advertising outsid...

min read

Historical and Crime Dramas Are Dominating Lockdown Viewing

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Tim Mulligan

29 Apr 2020

Defending Jacob

historical drama

As a quarter of the world goes into a second month of lockdown some interesting trends are starting to emerge. First of all was the spike in TV and video consumption with linear viewing challenging the long-term trend away from appointment-to-view schedules.

min read

COVID-19
Impact on Entertainment Demand and Behaviours

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

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Tim Mulligan

24 Apr 2020

On Tuesday, AT&T subsidiary Warner Media announced the launch date for its forthcoming D2C streaming video service HBO Max. On May 27 th HBO Max will launch into a world radically different from the one envisaged at the HBO Max debut event held in October 2019.

min read

Netflix Q1 2020- Streaming’s First Financial Lockdown Update

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Tim Mulligan

22 Apr 2020

As the world continues to adjust to the new normal of lockdown, work and entertainment now revolves around the home. Over the past month a combination of consumer survey data, ratings announcements and press releases from streamers have provided us with a glimpse into the real impact of COVID-19 loc...

min read

Consumption and production impacts on TV and video streaming under lockdown

Tim Mulligan

21 Apr 2020

COVID-19 programming

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is now under lockdown, and globally 25% of consumers remain officially home-bound.

min read

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