Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

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Tim Mulligan and Alistair Taylor

September 2020

Audience Insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates 3rd party indicator data to track d...

Jack Ryan and the trinity of awareness, viewing, and fandom

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Tim Mulligan

10 Sep 2020

In a locked-down world now dominated by home entertainment, the traditional video streaming subscription giants Netflix and Amazon are up against direct-to-consumer (D2C) entrants Disney+, Apple TV+, HBO Max and Peacock domestically.

min read

Post-Pandemic Programming
Surviving and Thriving in the Recession

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

Apple

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics.

Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

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Tim Mulligan

3 Sep 2020

Streaming video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would prove to be.

min read

Does Apple and augmented reality equal Apple TV+ 2.0?

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Tim Mulligan

28 Aug 2020

Bloomberg announced on Wednesday that Apple is planning to integrate augmented reality (AR) into its video subscription service Apple TV+.The new feature will debut next year and allow viewers to access optional AR content – such as characters and objects from Apple TV+ shows – through their iPh...

min read

MIDiA’s UK video consumer deep dive Q2 2020 report

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Tim Mulligan

20 Aug 2020

Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19.

min read

Q2 2020 UK Video Consumer Deep Dive

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Tim Mulligan

August 2020

Apple

YouTube

YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved 16% weekly average user penetration, underl...

A brutal Q2 pressures Disney to erode the theatrical release window

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Tim Mulligan

6 Aug 2020

A tough financial Q1 2020 was followed by an awful financial Q2 for Disney, with the media major reporting its first quarterly loss since 2001. With 35% of the entertainment conglomerate’s revenues originating from its theme parks business in 2019, the COVID-19-imposed cessation of live entertainm...

min read

The end of the pay-TV era: AT&T gets behind HBO Max

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Tim Mulligan

28 Jul 2020

The Q2 2020 AT&T financial results were not pretty. Net income for the company was down 61% year-on-year (YoY). While operating expenses were down marginally by 0.1%, the real cost to the communications major came from two fronts – its massive corporate debt pile and its imploding video subscr...

min read

Recovery Economics: What the post-lockdown world looks like for TV

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Tim Mulligan

22 Jul 2020

brave new world

recovery economics

As the quarter of the world that experienced the COVID-19 lockdowns start to fitfully open up again, the realisation that the world has irrevocably changed is starting to settle in. With the highly contagious virus still causing secondary waves of infection in multiple countries, the need to plan fo...

min read

Netflix Q2 2020 earnings: Lockdown revenue windfall but performance expected to fall

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Tim Mulligan

17 Jul 2020

H1 2020 has been particularly good for Netflix. Q1 2020 saw record subscriber growth of 27.8 million net additions and its original content has dominated viewer interest over the previous six months. The current top three most-viewed Wikipedia TV show pages are all Netflix originals, with D2C challe...

min read

D2C Big Bang Impact, H1 2020
English-speaking Markets

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Tim Mulligan

July 2020

Apple

Amazon

Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019. Disney+ rapidly moved into a strong third position in all four markets (US, UK, Canada, Australia), while Apple TV+’s lack of content depth is fl...

Recovery Economics
Post-Lockdown TV

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Tim Mulligan

July 2020

Apple

Amazon

Streaming video

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased use of sound stages and green screen facilities will become the norm in the absence of a COVID-19 vaccine.

Welcome to the world of digital autarky

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Tim Mulligan

8 Jul 2020

2020 has thus far proved to be a year of unexpected disruption across business and the geo-political landscape as the international order adapts to the global pandemics and rising nationalism.The post second world war international framework which has brought unprecedented prosperity and stability t...

min read

Netflix $17 billion budget staves off Disney and HBO Max competition

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Tim Mulligan

30 Jun 2020

As Netflix increases its annual content budget from the $13.9 billion in 2019 to an estimated $17 billion in 2020, the global video streaming leader is responding to the competitive threat posed by its new D2C rivals by doubling down on content.

min read

Device sales key to Apple TV+ ROI

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Tim Mulligan

25 Jun 2020

During its WWDC 2020 event on Monday, Apple reminded the world that Apple TV+ reachesone billion screens. This is an officialrestatement of Apple Originals contributor Oprah Winfrey at last year’s Showtime event.

min read

Recovery Economics
Outlook for Music, Games, Video & Sports

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

Recorded music

Music streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal and flourish in the post-lockdown era.

Is streaming making it harder and more expensive for consumers to access video content?

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Tim Mulligan

19 Jun 2020

Back in 2007, Netflix made its famous pivot from being a subscription postal DVD rental provider to becoming an on-demand video streaming provider. Fast forward 13 years and the entire TV industry has now been disrupted, with 53% of US consumers in Q1 2020 now paying for subscription video on demand...

min read

Q2 2020 TV Show Demand
Asia-Pacific

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Tim Mulligan

June 2020

asia pacific

Video streaming

TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

Q2 2020 TV Show Demand
Latin America

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Tim Mulligan

June 2020

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across seven Latin America countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

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