Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

March 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Read more …

Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Case Study

Kriss Thakrar and Tatiana Cirisano

March 2022

Read the case study …

Spotify’s Loud and Clear is about fandom, not royalties

Tatiana Cirisano

24 Mar 2022

Streaming Music

Spotify

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

min read

Read more …

What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

min read

Read more …

Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

min read

Read more …

If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

diversity

women in music

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

min read

Read more …

Music consumer survey, Q3 2021
A new generation leans forward

Tatiana Cirisano

February 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Read more …

Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. : Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Read more …

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music Streaming

Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

min read

Read more …

Music creators
Slicing the funnel

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

February 2022

YouTube

Soundcloud

tunecore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

Read more …

Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music industry

music investment

music rights

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

min read

Read more …

What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue

music catalogue M+A

Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen,...

min read

Read more …

When will we reach peak subscription?

Tatiana Cirisano

31 Jan 2022

Online video

creator tools

Creator Economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

min read

Read more …

State of the live streaming nation
Reframing the format post-lockdown

Tatiana Cirisano

January 2022

Consumer Behaviour

live music

gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the...

Read more …

Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Case Study

Tatiana Cirisano

January 2022

Music

live streaming

Live entertainment

Read the case study …

Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music

cryptocurrency

NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s...

min read

Read more …

Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Marketing

Music

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top?...

min read

Read more …

Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Read more …

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Case Study

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

Media and Marketing

NFT

Read the case study …

The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

d2c

Fandom

creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

min read

Read more …