Tatiana Cirisano | MIDiA Research

Kill the campaign
Music marketing needs branding, not direct response

Mark Mulligan and Tatiana Cirisano

February 2023

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

How brand building freed Fred again.. from the song economy

Case Study

Mark Mulligan and Tatiana Cirisano

February 2023

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Could AI generate music’s Instagram moment?

Tatiana Cirisano

31 Jan 2023

Music Streaming

music industry

social media

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

min read

What comes next in the music streaming model makeover

Tatiana Cirisano

17 Jan 2023

Music Streaming

Major labels

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

min read

Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music Streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

min read

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Nightlife in the new normal
Remote work shifts the entertainment balance

Cover image for Nightlife in the new normal

Tatiana Cirisano and Perry Gresham

January 2023

Apple TV

Netflix

twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

Music discovery snapshot Q3 2022
Fandom under threat

Cover image for Music discovery snapshot Q3 2022

Kriss Thakrar and Tatiana Cirisano

January 2023

Spotify

YouTube

Music

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more with...

YouTube is paving a new music discovery pathway — will it work?

Kriss Thakrar and Tatiana Cirisano

January 2023

Music

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What ChatGPT can do for independent music

Tatiana Cirisano

21 Dec 2022

music industry

independent music

independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music...

min read

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

karaoke

Fandom

Music Streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

min read

How touring pits artists against their own fans

Tatiana Cirisano

6 Dec 2022

live music

touring

pandemic

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

min read

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Kriss Thakrar, Tatiana Cirisano and Annie Langston

November 2022

Spotify

Radio

YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

Amazon Music caters to both passive and active listeners

Kriss Thakrar, Tatiana Cirisano and Annie Langston

November 2022

Critical Developments

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What Elon's Twitter means for music

Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

min read

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano

November 2022

Consumer Behaviour

Music creators

record labels

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

Taylor Swift’s Midnights playbook for sustaining superstardom

Tatiana Cirisano

November 2022

Music

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The record labels’ TikTok opportunity cost

Tatiana Cirisano

22 Nov 2022

Music Streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

Why Amazon’s podcast move is even bigger than it looks

Tatiana Cirisano

10 Nov 2022

Audio

Podcasts

Amazon Music

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for...

min read