Tatiana Cirisano
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
In generative AI and music, will nice guys finish last?
Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines
What TikTok and Spotify have in common
State of the music video economy Balancing act
YouTube meets a new era with DreamTrack and music video remixing
Bifurcation theory How today’s music business will become two
The cultural pendulum swing is coming back around
Artist subscriptions and the myth of a silver bullet
Is Audiomod the future of streaming, or just the beginning?
Music has a gender problem — why do women bear the burden of fixing it?
BE THE CHANGE Gender equity in music
TikTok highlights the importance of publishing — and lack of songwriter services
Could YouTube be the music-first social platform the industry needs?
Superstars and their superfans Turning point
What is at stake in the TikTok-UMG showdown
The crumbling of music media is a disaster for the music industry
Why the Stanley tumbler may be half full
Independent label survey Playing the volume game
