Amazon Music caters to both passive and active listeners
Amazon Music caters to both passive and active listeners
Tatiana Cirisano
Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.
What Elon's Twitter means for music
Blog post by
Tatiana Cirisano
When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...
A field of all levels
Strategizing music’s attention economy
Report by Tatiana Cirisano
Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...
Taylor Swift’s Midnights playbook for sustaining superstardom
Case Study by Tatiana Cirisano
The record labels’ TikTok opportunity cost
Blog post by
Tatiana Cirisano
With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...
Why Amazon’s podcast move is even bigger than it looks
Blog post by
Tatiana Cirisano
Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for...
The cost of music streaming just went up — here is what must come next
Blog post by
Tatiana Cirisano
It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...
Streaming’s next growth phase
The necessity of differentiation
Report by Tatiana Cirisano
DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...
HYBE’s new strategy is a blueprint for more than BTS
Blog post by
Tatiana Cirisano
With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...
As Apple hits 100 million songs, the future of music discovery gets complicated
Blog post by
Tatiana Cirisano
Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...
State of the music creator economy
Post-lockdown growth
The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...
NPR continues to capitalise on radio foundations in the podcast market
Radio audiences
A window of opportunity
Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...
YouTube's secret weapon for overtaking Spotify
Blog post by
Tatiana Cirisano
YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...
The future of marketing and A&R is all about scenes
Blog post by
Tatiana Cirisano
Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...
Help shape the future of streaming services — calling all artists, podcasters, and executives
Blog post by
Tatiana Cirisano
Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...
Apple connects the dots
Blog post by
Tatiana Cirisano
We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...
Inside the growing scene of neoperreo
Case Study by Mark Mulligan and Tatiana Cirisano
A tale of two album releases
Gunna and The Weeknd
Case Study by Mark Mulligan and Tatiana Cirisano
Scenes
A new lens for music marketing
Report by Mark Mulligan and Tatiana Cirisano
Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...